Can You Promote An Online Business With Press Release?

When looking to promote a business online there are many effective options available to you, such as using online magazines, direct mail, article directory amongst others. For the success of your online business it makes sense to use as many of these methods as possible.

One particular method used by many established businesses today whether on or off line is Press release. This method of promoting your business website is hugely effective if done correctly and is especially effective for the launch of a new product or services.

A press release is basicly a full page article in magazines or newspapers both online and offline which gives a story like description of a particular product or services. These Press release are usually based around latest news headline or stories to which the product or services relates.

They must be well structured and written and must include basic details such as, the type of product or services, where
it can be purchased and at the end there must be some basic information about the writer/ author.

When you write a Press release it must not directly sell the product or services but rather create an interesting story around that product or services that will attract the attention of potential customers. It should also have an interesting title
which also grabs the attention.

There are many online publishers of Press release with whom you can have your product advertised via this method.

One of the best ways of publishing and getting the most effectiveness from your press release is to send it directly to the publishers for the editor’s attention. This is most effective because people are much more likely to respond to what the publishers say, they are professionals in their field and their views and opinions are seen as genuine therefore readers are more likely to act upon this article hence more potential customers for your business.

Another way of heightening the effectiveness of Press release is to find a product or serrvice that relates to a latest news headlines and write up a press release around that news and your product or services. With this type of press release you need to be quick in acting upon the news immediately it is released, so that your press release will be published the next morning. With the previous news still in the readers minds your press release concerning that news will yield very good response that will convert into sales of your products.

For example you might have heard the latest news headlines showing concerns about the rise of people who are overweight , you could find a product such as a CD, book or DVD on how to lose weight naturally and do a press release for these type of products. Press release though only periodical can still boost your business especially in those crucial begining stage when you need to get your product before a huge sector of the market.

Remember these newspapers and magazines have a huge amount of subscribers from 30,000 upwards, so this provides great opportunity for increased visitors to your website.


About Allyn Cutts

Allyn Cutts

I'm a marketer, plain and simple. I'm the owner of Cutts Group, a marketing company located in the Lehigh Valley, PA. We have been serving local, regional, and national companies for more than 12 years, and we have a vast knowledge of *What's Working & What's Not* in marketing. There is a tremendous opportunity for businesses today... Since only 26% of businesses have invested any time or effort in online marketing, the market is wide open for those businesses that take the time to discover what the Cutts Group can do for them. These days, since 97% of consumer's research local companies online before making a buying decision, it is critical that businesses have an outstanding online presence and reputation, and are prepared when their prospects reach the zero moment of truth.

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www.CuttsGroup.com

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