Category Archives: Blog Marketing

10 Ideas for Promoting Your Online Events

In my last article, I listed ten ideas for business events on your blog or website and in this article, I would like to offer ideas for promoting those events.   By holding various events on your blog or website you are giving people an incentive for visiting your website and you are also stirring up more interest in what you have to offer.

Events are an excellent way to get people to interact with your site and business.  And by creating more interaction, you are making your site much more memorable. 

Below are ten ideas for promoting your event.

1. Event Directories – There are many sites that list all kinds of events and are many times free.  If you are holding a contest, do a search for contest directory.  There are sites that are event specific and some sites will list all types of events.  Some of the most popular are Zvents, Yelp, Eventful, Eventbrite and EventSetter. 

2. Social Media – In this day and age social media is always on the list!  ;-)  You can send invites to all your friends on Facebook but if you get a lot of these invites, you can get in the habit of just deleting them without even reading them.  Truth be told, they can be annoying.  So, rather than just sending mass invites, post teasers about your event with a link to more details.  Let your friends who are interested go find out about your event so you are not just getting deleted.  

LinkedIn offers a new event promoting tool that will highlight your event to your network connections that are more likely to be interested in what you are offering.

Promote your event on Pinterest with a visually stimulating pin with teasers and relevant information.  Be sure to take advantage of all social media sites that can help draw more people to your event.

3. eMail Signature – Add a small teaser to your email signature. 

For example:

Win free prizes while building your business!

Expand your network while having fun!

Think what would make you click on a link and use that.  Put yourself in the reader’s shoes.

4. Announcements – Send announcements in your newsletter or send an announcement to your email list.  Build the anticipation so people will want to attend.

5. Video Announcement – Add a short video to your site letting all your visitors know about your event.  Offer a free gift at the end of the video so people will be more likely to listen to your announcement. 

6. Cross Promoting – Contact other business owners who are also promoting events and work together to promote each other’s event.  Working with others not only can increase your exposure but can help your business in other ways as well.

7. Start Promoting Early – I would recommend starting at least 2-3 months before the event.  You want time to build up a lot of anticipation and reach a large target guest list.  Be consistent the whole promotion time.  Don’t start off with a bang and then let your promoting lapse. 

8. Promote Offline – Tell everyone you know about your event.  Ask them to tell everyone they know who might be interested.  Print out flyers or postcards highlighting your event.  Have some of these with you at all times to take advantage of every opportunity. 

9. Attend Similar Events – Attending similar events gives you a chance to get more leads on people who would be interested in your event. 

10. Message Boards and Discussion Groups – If you are involved in forums such as these, add a link in your signature and promote it as much as the board or group allows. 

Holding online events can do a lot for your business.  They can increase your networking connections, bring more people to your site, raise awareness of what you offer and much more. 

Take the time to plan and promote your event effectively for more success.  A well-planned event could be just what your business needs!

About the Author:                        

Don’t be one of the 95% of people who fail at their online business.  Terri Seymour can help you make money online.  Find out how to increase your traffic and sales with her popular “How to Build Your Online Business” ebook for FREE at:  ==> http://www.SeymourProducts.com

 

10 Event Ideas to Boost Your Blog Traffic

In the business world, an event is a public gathering for the purpose of networking and/or marketing.  Holding events on your blog or website can help give your traffic a substantial boost.  By holding different events, you bring more life and interaction to your blog which in turn will bring more traffic.

Contests and giveaways are effective events to stir up some interest and excitement.  If you are not sure which type of event to consider, below are ten ideas to help you to get started.

1. Charity Week – Offer to pay a percentage of all orders to charity.  Have your visitors post information about their favorite charities and donate to them.  Present prizes, discounts, gift cards, etc., for your visitors.  Hold auctions with your products to raise money for various charities.  Ask people to help you raise money by making others aware of your charity event.  NOTE: Please be sincere in your efforts to raise money for charity.  Do not just use it as a marketing ploy!

2. Meet & Greet Event – Hold a meet and greet event for other bloggers.  Invite bloggers to come to your event to meet, network, and brainstorm with fellow bloggers.  You could have a couple of games for prizes such as trivia or other quick and easy games.  Have a question and answer forum to offer advice, experience and expertise.  Present guest speakers to share their knowledge and expertise as well. 

3. Comment Contest – Let your readers know that if they post a comment, (with substance, not just thank you for the info or anything on that order) they will have a chance at winning a prize.  You can do a random drawing for the prize or you could have a secret word (which directly relates to your content) and anyone who uses that secret word in their comment gets a shot at the prize.  Make it fun and use different tactics each time. 

4. Holiday Events – For Halloween, hold a costume contest.  Have people post pictures of themselves in their costumes and then have all posters vote for their favorites.  The one with the most votes wins.  For Christmas, you could have a “Find Santa” contest.  Put a pic of Santa somewhere on your site and the first to find it wins.  For Easter, you could have an Easter egg hunt.   The possibilities are endless!

5. Guess the Location Contest – Post a picture of a semi-famous location (don’t make it too easy) and see who can guess it by vague clues given to them by you.  Offer a new clue each day until someone discovers the location in the photo. 

6. Photo Contest – Ask your visitors to post a photo they took along with their comment and let everyone vote on which one is best.  People love to vote on things and to win prizes so it is a win-win contest! 

7. Parade of Blogs – Does your community ever hold a Parade of Homes?  You could do something similar with blogs.  Contact other blog owners and see if they would be interested in participating.  You again could let people vote on the blogs they liked best for certain categories such as products, content, user-friendliness, etc.   This would be a great way for blog owners to learn how to make their blogs more successful as well as being a good opportunity for networking.

8. Group Discussions – Hold monthly group discussions similar to a book club only you could discuss ways to increase sales, traffic or build your business in general.

9. Trivia Parties – There aren’t too many people who don’t enjoy a good trivia challenge so why not hold periodical trivia parties. 

10. Scavenger Hunt – Have a list of objects for people to find on the internet.  Give them clues as to where they can find them.  Each person has so much time to see how many of the objects they can find.  Have them give you the url from the site where they found the object so you know it is the right one.  Just doing a Google search for each object and going to any site is not allowed!  Make it a specific object on a specific site.  

Proper planning will be a big part of your event, so don’t try to schedule these events on the spur of the moment.  Be precise and effective in your planning so all goes well. 

I hope these ideas help to inspire you to organize your own successful event.  Hold events and contests recurrently to help keep your blog active, alive and profitable!

My next article will highlight different ways you can promote your various events and entice more visitors to your blog.

About the Author:                        

Don’t be one of the 95% of people who fail at their online business.  Terri Seymour can help you make money online.  Find out how to increase your traffic and sales with her popular “How to Build Your Online Business” ebook for FREE at:  ==> http://www.SeymourProducts.com

3 High-Impact Fixes For Your Marketing Woes

How many times has your competitor gotten one over on you? The feeling of being left behind just eats away, until you do something about. The problem is that we often feel that we’ve got to come up with some grand plan in order to get our business skyrocketing again. Don’t be fooled! Getting back on top of the market isn’t as tough as it seems with these high-impact, easy-to-use fixes.

1. The Magic Number – 1
Implement a “advertise 1 item at a time” motto for your advertising strategy. Does that mean you can’t SELL more than one item at a time? No… but wait until AFTER the sale.

When a customer sees more than one of a product offered at unbelievably low prices, he’s confused. Which one is the better deal? Which one does he prefer? These questions encourage procrastination – one of marketing’s greatest thieves. Instead, offer the consumer a product that compliments his purchase in a nearby display… or even at the register. You’ll make extra profits instead of losing a sale.

2. Outsmart Your Competitors
Your competition is looking for you in all of the usual places. Don’t go there. Quietly look for new methods of advertising and new markets to target.

Niche markets provide the perfect sneak tactic for reaching new clients. Here’s they key… sub-divide your current market into smaller, more specific niche markets. Familiarize yourself with the needs and concerns of the niche, then present yourself as the pro in their corner. Leave your competition in the dust with the intensity of new prospects that will come your way.

Modernize an old marketing technique that still carries a wallop – postcards. Yeah, these small, inexpensive marketing tools still carry a personal message that is quick and easy to read, but with new high-impact colors and designs that capture the attention of readers. Your competition won’t even know that you’re using them!

3. Encourage Communication
Communication is crucial to understanding your consumers. Encourage questions before the sale, during the sale and after the sale. Make it easy and comfortable.

Provide convenient contact information on all of your sales materials, including Websites. If you find yourself overloaded with questions, create a frequently asked question page where clients can get the answers they need without claiming as much of your time.

Confused customers, tough competitors and communication mishaps won’t steal profits from your account when you fix things up with the 3 quick tips.

18 Easy Ideas for a More Interactive Blog

Blogging is a form of social media and for social media to be successful you need interaction.  A non-interactive neglected blog will simply die out and become oblivious to the cyber world.

Blogging became popular in the late 1990s and is one of the most effective ways of social networking.  Although blogging started out more as an online personal diary, the importance of blogs today for all businesses is greatly significant.

Below are some ideas for you to help make your blog more interactive so it can reach its full potential.

1. Ask for Comments – At the end of your posts, ask readers to share their ideas, suggestions and opinions on the post.  You will be surprised at how big a difference this little detail can make. 

2. Make Leaving Comments Easy – Don’t ask visitors for their life history just to leave a comment.  Just have them leave their name, email and website url.  You also might want to consider not having a captcha or word verification.  These can cause problems and end with the person leaving and not coming back. 

3. Allow Signatures – If your visitors are allowed to leave a small signature with their url, it might be the deciding factor in whether or not they will take the time to leave a comment.  It is a way of repaying them for their time and participation.

4. Social Media – Be sure to link to all your social media sites and also allow your visitors to share your blog with their followers and fans.  You can do this with free social media plug-ins. 

5.  Subscribe to Comments – Be sure to find a plugin that will allow your visitors to subscribe to comments on particular posts.  This way when anyone comments or replies to their comment they will be notified and will probably come back to add to the conversation.

6.  Respond to Comments – Don’t forget to participate in the conversations yourself.  Respond to people’s comments.  Let them know you appreciate their participation and thank them for their feedback.

7. Participate in Other Blogs – Be sure to always participate in other quality blogs.  By doing this, you can easily attract people to your blog for more interaction.

8.  Watch Competitor Blogs – Always keep on your competition.  Study their blogs and see what makes them tick.

9.  Moderate Comments – Do not let spammers post on your blog.  You do not want your blog looking like a junk pile of comments.  Approve only serious and helpful comments.

10.  Links and Resources – Provide helpful, quality links, resources and information.  Make your blog the go to blog for answers.

11.  Update Content – Blogs need regular and consistent updating. People will lose interest if they see the same posts every time they visit.  Try to update on a schedule.

12.  Freebies – Everyone loves a good freebie so offer them periodically to people who leave comments.

13.  RSS Feed – Be sure to add a form for people to sign up for notifications of your postings.  Put a simple form on all your pages and posts.

14. Polls – Post polls and ask people for their opinions.  Offer a free gift to everyone who participates.  People are genuinely interested in public opinions and polls.

15.  Contests and Competitions – Try trivia games, scavenger hunts, and other contests to give your blog a little more excitement.  People love competing and winning prizes.

16.  Event Calendar – Add an event calendar to your site so people can see all the activity your blog has to offer.  This will add to their reasons for coming back to your blog.

17.  Blog Comment Policy – Add a blog comment policy so people know exactly what to expect when comment or reading other posts.  Things like no profanity, no negative comments, no flaming, etc., can add to your blog’s credibility.  Let people know you welcome a wide array of opinions and value all comments.

18.  Build Trust and Credibility – Open up to your visitors and let them get to know you.  Don’t try to keep hidden because people will not trust you if the feel you don’t want them to know you.

There are many more ways to encourage interaction on your blog so start implementing some of the above ideas and always be on the lookout for new innovative ways to pump up the activity on your blog. 

 

About the Author:   
Don’t be one of the 95% of people who fail at their online business.  Terri Seymour can help you make money online.  Find out how to increase your traffic and sales with her popular “How to Build Your Online Business” ebook for FREE at:  ==> http://www.SeymourProducts.com