Category Archives: Email Marketing

10 Ways to Lose Your eMail Subscribers

Even with the explosion of social media marketing, email marketing is still a very powerful and effective method of growing your business.  

A study done by ExactTarget shows that 77% of consumers prefer to receive permission-based communication and sales messages by email.  And according to Experian, for every dollar spent on email marketing there is an average return of $44.25.

Building a responsive mailing list can do wonders for your business but there are some misconceptions about email marketing that could cause you to lose your subscribers.

1.  Not Being Consistent – eMail marketing should be regular and consistent.  Don’t send a message “every now and then” and expect to get a response.  You need to send regular updates and information to your readers to show you are reliable.  There are different opinions on how often you should send your emails but consistency is the key.  If you send your messages once a month then be sure to send one every month.  I have unsubscribed to several email lists because the newsletters and/or updates were sent out so inconsistently.  This shows me that the business owner is not committed to his business and therefore would not be committed to his customers.

2. Trying to Sell with Every eMail – Do not insult your readers by trying to sell them something with every message or newsletter you send.  Show your readers that you really want to provide them with helpful information and resources.  Your number one priority should be to build a relationship with your readers and with that, the sales will follow.

3. Not Encouraging Interaction – Building a relationship with your readers involves interaction.  Encourage them to participate by having contests, polls, Q&A, etc.  By engaging and interacting with your subscribers, you will form a bond with them that will do more for your business than the email itself. 

4. Not Sending Mobile-Friendly Messages – More and more people are going mobile these days and you must adapt your marketing to do the same.  According to TopRankBlog, 64% of consumers read their emails on their mobile device.  You need to accommodate your mobile subscribers as well as the standard computer readers.

5. Not Checking Your Message – You need to test your message or newsletter to be sure it is formatted correctly and is readable.  Don’t assume it will look good once sent because it is looking good while creating it.  Send it to yourself and a few others to see what it will actually look like for your readers.  Although your readers will overlook some things, you do not want to send error filled or badly formatted emails.

6. No Contact Info – Building a relationship with your readers is a must but not having your contact info in plain sight is a good way to sabotage your efforts.  Always put your name, business name and info in all your messages.  Let people know who you are.  If you are unwilling to provide your information for your subscribers, it is certainly questionable and could be a death sentence for you and your business.

7. Not Researching and Writing an Effective Subject Line – Don’t use “spammy” words and “hypy” phrases in your subject line.  Keep your subject lines short and to the point.  Words like cash, buy, cheap, free and many others are known spam triggers.  Use words that will get you a higher open rate and fewer unsubscribes as opposed to triggering the spam filters.  For example:  instead of cheap use inexpensive.

8. No Personality – Don’t support the misconception that your newsletters or email messages have to be all business and no play.  Add a little fun, humor and personality.  I have been holding a trivia challenge in my weekly emails for many years and it is one of my readers’ favorite elements of my messages.  It is also a fun and interesting way for me to interact with my subscribers.  NOTE: Be sure none of the humor or fun is offensive or inappropriate. 

9. Not Proofreading Your Messages or Newsletters – Always proofread your work and, if possible, have another person proofread it as well.  It is too easy to miss mistakes reading your own writing.  We all make mistakes as we go through our personal and professional lives but making too many can cause damage.

10. Never Deliver – If you say you are going to offer this or provide that then make sure you do it.  Once you start with false promises and offers, your subscribers will be quick to leave and with good reason.  You certainly cannot expect your readers to stick with you if they cannot rely on you.  Be there for them and make yourself available to answer questions and always deliver!

Some people have said that email marketing is dead but read the statistics and you will see it is alive and kicking.  Start your email marketing now and be sure to follow the guidelines above to connect with and build a responsive email list. 

About the Author:
Terri Seymour has over 15 years of internet marketing experience and has helped many people start their own business.  Visit her site for free articles, resources, information, resell ebook business opportunity and more.  Subscribe to the RSS Feed for her free business building ebook with MRR.

How to Build an Active List Using Social Media

Social media and email marketing are two powerful business tools and if you bring them together you could greatly improve your marketing response.  It was once thought that social media might replace email as a marketing medium but people began to realize that combining the two could bring greater results for their marketing efforts. 

Social media marketing and email marketing are similar in that they both give you the opportunity to build relationships with your subscribers and/or followers.   As we know, building relationships is the foundation of a successful business. 

But how do we most effectively combine the two power tools to achieve the desired outcome?  Below are some tips and ideas on how to use social media to build a strong, active and profitable email list. 

1. Subscription Form – Be sure to add subscription forms when possible to your social pages.  Make it as easy as possible for people to sign up. 

2.  Incentive for Subscribing – Always offer people an incentive for subscribing to your mailing list.  A free report, free ebook or gift of some sort will help guide and encourage people to sign up for your newsletter.

3. Interact with Your Social Contacts – Always respond promptly to comments, questions and likes.  Ask for people’s opinions and ideas.  Making people feel important and appreciated will go a long way!

4. Post Teasers – Post little teasers for upcoming issues such as “Coming tomorrow”, or “Releasing soon”.   Snippets like this will heighten anticipation and get more people interested in reading your newsletter.

5. Sample Issues – Let your followers know they can read a sample issue.  Post and tweet links to one of your best issues.  Do this on a regular basis, not just once. 

6. Has Been Sent Notification – Let your followers know when your newsletter has been sent.  Announce this to your network as well. 

7. Social Link Access – To substantiate the connection between email and social media be sure to publish your social links in your newsletter.   You want to connect your email with your social pages as much as possible.

8. Host Events – Host regular events on your Facebook page and other social sites to increase the awareness and interest for your newsletter.  Offer exclusive gifts and incentives for people attending your event to subscribe to your newsletter.

9. Games and Prizes – Run a weekly contest or game in your newsletter and offer a prize.  Keep your followers and fans posted on this game as well to get their attention focused on your newsletter.

10. Read More Link – Post helpful content on your social pages and add a quick subscribe link with a “Read More Helpful Information Here”.   Let your network know your newsletter contains useful information and resources.

Developing a deep connection with your social sites and mailing list can have a substantial effect on your business success.  Use the ideas above but also try to expand on them to come up with more fun and creative ways to get your social network interested in and signed up for your email list.

Always be raising awareness of your mailing list and what you have to offer.  You cannot assume people from your social sites will go visit your business site so bring the best of your business to them!

About the Author:   

Don’t be one of the 95% of people who fail at their online business.  Terri Seymour can help you make money online.  Find out how to increase your traffic and sales with her popular “How to Build Your Online Business” ebook for FREE at:  ==>    

15 Must Have Tips For Effective Email Marketing

There are pros and cons to e-mail marketing campaigns both from the point of view of the sender and of the recipient. e-mail is a fast, easy, inexpensive way to disperse information to a wide and varied audience, so it should be an excellent marketing tool that will guarantee senders of e-mails lots of good leads and business.

Unfortunately, recipients of e-mail often find themselves wading through hundreds of e-mails daily from people they don’t even know about things they are not the least bit concerned with. Therefore, lots of e-mails get deleted without so much as the subject line being read.

Luckily, there are many things you can do to design and distribute a great e-mail marketing campaign that will be much less likely to be spontaneously jettisoned. Here are 15 complete and comprehensive tips for creating the most successful e-mail marketing campaign ever!

#1. Establish yourself as being a trustworthy human being by using a genuine name. It may not be your actual, real-life name, but make it a normal sounding name that you use consistently to conduct honest business online.

#2. Only send e-mails to people you know who have expressed an interest in hearing from you. Establish a user-friendly opt-in function on your website to allow people to inform you if they do or don’t want to be included in your e-mail marketing campaigns.

#3. Create more than one e-mail marketing list if you deliver different products to different groups of people. If you lump everyone together, that’s just how they’ll feel, and they’ll opt-out of your e-mails in droves.

#4. Make opting out of your e-mails easy and user friendly. If your subscriber doesn’t encounter a lot of hassle leaving, s/he is more likely to come back.

#5. Make sure your subject lines are pertinent, respectful and to-the-point. Your recipient should know the e-mail is from you, know what it’s about, feel curious to know more and not be offended by any part of your subject line.

#6. Create consistent, constant lead flow. Remember, not everybody you send an e-mail to will open it. Some of your established subscribers will lose interest, no matter how interesting, pertinent and appealing your e-mails are. You must continue generating leads and increasing your list of e-mail recipients.

#7. E-mail frequently! One targeted, pertinent e-mail every 2-3 days is a pretty good schedule.

#8. Send short e-mails providing nuggets of valuable information and an enticing call to action. Include valuable, interesting links for your recipients to click to find out more about what you have to offer. Make it easy for your recipient to read your e-mails by organizing your information with bullet points or numbering.

#9. Leave out fancy graphics. People with slow computers will not appreciate them. If you do include an image, also include a text description to make it easy for people whose computers misbehave.

#10. Don’t add attachments. Many people just delete e-mails with attachments for fear of viruses and malware.

#11. Make your interesting, valuable offers available for a limited specified time period. Include a link that acts as a call to action to help your readers take advantage of your great opportunities.

#12. Call your reader by name or don’t call him/her anything at all. If you can begin your e-mail with a personalized salutation, that’s best. If not, just leave it off. Don’t call your readers “Dear Friend” or some such. It makes them feel like another anonymous number on your list.

#13. Use “word-of-mouse” advertising! Include a sharable icon in each of your e-mails to make it easy for your potential customers to share the information with their friends.

#14. Include your contact information beneath your signature so that your subscribers can contact you easily with questions and concerns.

#15. Pay close attention to e-mail analytics. No matter what program or software you use, you should be watching for information about the number of e-mails that were opened, your most frequently clicked links, the number of shares with individuals and social networks, and most importantly, the number of sales conversions.

So there you have it! The most comprehensive list of e-mail marketing tips online today! Go forth and market!

Why Every Business Should Use Email Marketing

Email marketing should be at the top of every marketers list, it is one of the easiest and most effective forms of advertising for your business if done correctly. Did you know that to date over 90% of people who use the internet report that they go online to check their email more often than anything else they do online and 50% of business email accounts are checked 6 times per day or more! If you are not using email to promote your business – you certainly should be.

When compared to the more traditional postal marketing, email saves a ton of time and money. There are no expensive postage fees and no costs for designing or printing materials to mail out. Creating a postal marketing campaign can be very labor intensive, whereas creating an email marketing campaign demands far less time. Unlike the snail mail service provided by your local postal service, email goes out instantly to every recipient on your contact list.

The advantage of choosing email marketing over other forms of marketing does not end with offline postal mail campaigns. The turnaround time from launching your campaign to seeing a profit is a lot faster, with over 80% of clicks received in just 3 days. Your return on investment for a good opt in email list is also much higher than banner ads, contextual ads, pay per click, ect. Email marketing works so well because it is personal.

This next statistic might come as a shock to you, but on average a potential client will look at your product or service 7 times before deciding if they should buy or not. By using email marketing to build a list of interested contacts instead of simply taking a chance on a one time encounter, for example your website visitors, you can send out numerous emails on your product or service getting it in front of their eyeballs over and over – creating a desire to buy!

Staying in touch with your current customers through follow up mailings once they have already bought a product from you can create a very reliable income stream. You know what they are interested in based on what they have purchased from you and can offer them up sells or similar products through email.

If you decide to turn your email list into a monthly or weekly newsletter you can earn nice additional income from your email marketing by selling advertising space inside your newsletter or even offering solo email campaigns. This can get you repeat orders month after month.

As a final note there is a word of caution when deploying any form of email marketing campaign. Be sure that you have permission to email those whom you add to you contact list and that you have an easy way for them to opt out of any further communication should they choose to. Trust me this will save you far more headaches than the few minutes of work it takes to implement.

If you are not using some type of email marketing yet, why not add it to your tool box? It can help you to retain the customers you already have and gain new ones as well.