Category Archives: Email Marketing
There are pros and cons to e-mail marketing campaigns both from the point of view of the sender and of the recipient. e-mail is a fast, easy, inexpensive way to disperse information to a wide and varied audience, so it should be an excellent marketing tool that will guarantee senders of e-mails lots of good leads and business.
Unfortunately, recipients of e-mail often find themselves wading through hundreds of e-mails daily from people they don’t even know about things they are not the least bit concerned with. Therefore, lots of e-mails get deleted without so much as the subject line being read.
Luckily, there are many things you can do to design and distribute a great e-mail marketing campaign that will be much less likely to be spontaneously jettisoned. Here are 15 complete and comprehensive tips for creating the most successful e-mail marketing campaign ever!
#1. Establish yourself as being a trustworthy human being by using a genuine name. It may not be your actual, real-life name, but make it a normal sounding name that you use consistently to conduct honest business online.
#2. Only send e-mails to people you know who have expressed an interest in hearing from you. Establish a user-friendly opt-in function on your website to allow people to inform you if they do or don’t want to be included in your e-mail marketing campaigns.
#3. Create more than one e-mail marketing list if you deliver different products to different groups of people. If you lump everyone together, that’s just how they’ll feel, and they’ll opt-out of your e-mails in droves.
#4. Make opting out of your e-mails easy and user friendly. If your subscriber doesn’t encounter a lot of hassle leaving, s/he is more likely to come back.
#5. Make sure your subject lines are pertinent, respectful and to-the-point. Your recipient should know the e-mail is from you, know what it’s about, feel curious to know more and not be offended by any part of your subject line.
#6. Create consistent, constant lead flow. Remember, not everybody you send an e-mail to will open it. Some of your established subscribers will lose interest, no matter how interesting, pertinent and appealing your e-mails are. You must continue generating leads and increasing your list of e-mail recipients.
#7. E-mail frequently! One targeted, pertinent e-mail every 2-3 days is a pretty good schedule.
#8. Send short e-mails providing nuggets of valuable information and an enticing call to action. Include valuable, interesting links for your recipients to click to find out more about what you have to offer. Make it easy for your recipient to read your e-mails by organizing your information with bullet points or numbering.
#9. Leave out fancy graphics. People with slow computers will not appreciate them. If you do include an image, also include a text description to make it easy for people whose computers misbehave.
#10. Don’t add attachments. Many people just delete e-mails with attachments for fear of viruses and malware.
#11. Make your interesting, valuable offers available for a limited specified time period. Include a link that acts as a call to action to help your readers take advantage of your great opportunities.
#12. Call your reader by name or don’t call him/her anything at all. If you can begin your e-mail with a personalized salutation, that’s best. If not, just leave it off. Don’t call your readers “Dear Friend” or some such. It makes them feel like another anonymous number on your list.
#13. Use “word-of-mouse” advertising! Include a sharable icon in each of your e-mails to make it easy for your potential customers to share the information with their friends.
#14. Include your contact information beneath your signature so that your subscribers can contact you easily with questions and concerns.
#15. Pay close attention to e-mail analytics. No matter what program or software you use, you should be watching for information about the number of e-mails that were opened, your most frequently clicked links, the number of shares with individuals and social networks, and most importantly, the number of sales conversions.
So there you have it! The most comprehensive list of e-mail marketing tips online today! Go forth and market!
Email marketing should be at the top of every marketers list, it is one of the easiest and most effective forms of advertising for your business if done correctly. Did you know that to date over 90% of people who use the internet report that they go online to check their email more often than anything else they do online and 50% of business email accounts are checked 6 times per day or more! If you are not using email to promote your business – you certainly should be.
When compared to the more traditional postal marketing, email saves a ton of time and money. There are no expensive postage fees and no costs for designing or printing materials to mail out. Creating a postal marketing campaign can be very labor intensive, whereas creating an email marketing campaign demands far less time. Unlike the snail mail service provided by your local postal service, email goes out instantly to every recipient on your contact list.
The advantage of choosing email marketing over other forms of marketing does not end with offline postal mail campaigns. The turnaround time from launching your campaign to seeing a profit is a lot faster, with over 80% of clicks received in just 3 days. Your return on investment for a good opt in email list is also much higher than banner ads, contextual ads, pay per click, ect. Email marketing works so well because it is personal.
This next statistic might come as a shock to you, but on average a potential client will look at your product or service 7 times before deciding if they should buy or not. By using email marketing to build a list of interested contacts instead of simply taking a chance on a one time encounter, for example your website visitors, you can send out numerous emails on your product or service getting it in front of their eyeballs over and over – creating a desire to buy!
Staying in touch with your current customers through follow up mailings once they have already bought a product from you can create a very reliable income stream. You know what they are interested in based on what they have purchased from you and can offer them up sells or similar products through email.
If you decide to turn your email list into a monthly or weekly newsletter you can earn nice additional income from your email marketing by selling advertising space inside your newsletter or even offering solo email campaigns. This can get you repeat orders month after month.
As a final note there is a word of caution when deploying any form of email marketing campaign. Be sure that you have permission to email those whom you add to you contact list and that you have an easy way for them to opt out of any further communication should they choose to. Trust me this will save you far more headaches than the few minutes of work it takes to implement.
If you are not using some type of email marketing yet, why not add it to your tool box? It can help you to retain the customers you already have and gain new ones as well.