Need Basic Social Media Marketing?

Whether you use it to keep up to date on the latest news from your friends, add new friends to your circle, send messages to coworkers, or build business relationships – chances are you already use some form of social network.

How can you turn those online communities into a source of social media marketing to grow your business? Social media marketing can help you learn what customers really want.  What you think they want and what they actually do want can sometimes be very different things.

By harnessing various social platforms you can not only give your business more exposure that can spread like wildfire as members refer others to your product or service, but you can interact with people to learn exactly what they want, tweaking your sales pitch to appeal better to your target market. In today’s world filled with the uncertainty of scams and rip-offs, people don’t want to deal with just any business that might be legit, they want to know that it is legit.

By building up a trusted personal relationship with potential customers via social media marketing, you can persuade them to like you and trust you.   Social media marketing is an enormously powerful way to promote your business. But like anything you need to be able to weed out the winners from the losers so as to use your time and efforts effectively.

What are some basic platforms that you should include in your social media marketing efforts and how can you use them?

# 1 Social Bookmarking: Essentially social bookmarking works like this – you post a link on the network to a news item, article, or video hosted on your site. Members can then vote for your link boosting it further up the listings for others to see. This form of social media marketing can also help to improve your search engine rankings.  Digg and Propeller are examples of two popular social bookmarking sites.  

#2 Discussion Forums:  Forums provide a fantastic way to interact with people who are interested in your particular business niche. Most discussion forums allow you to post a signature that links back to your website, this is automatically attached to the bottom of every post you make on the forum. By making helpful posts or answering other member’s questions you can attract people to your business through this form of social media marketing.

 # 3 Social Networking: Even if you are not to familiar with the other methods mentioned above, you are likely familiar with this method. Social networking sites such as Facebook and Twitter allow you to make personal connections with contacts, adding them as friends and building up trust over time.

Yes, this concept works just as well to form business relationships as it does for anything else.  Joining groups related to your business on these networks or using the networks paid advertising services are both excellent ways to leverage this type of social media marketing.

Just remember to treat people with respect as a friend, don’t spam them.   By using social media marketing wisely, it can become one of the most effective methods of promotion for your business!

About Allyn Cutts

Allyn Cutts

I'm a marketer, plain and simple. I'm the owner of Cutts Group, a marketing company located in the Lehigh Valley, PA. We have been serving local, regional, and national companies for more than 12 years, and we have a vast knowledge of *What's Working & What's Not* in marketing. There is a tremendous opportunity for businesses today... Since only 26% of businesses have invested any time or effort in online marketing, the market is wide open for those businesses that take the time to discover what the Cutts Group can do for them. These days, since 97% of consumer's research local companies online before making a buying decision, it is critical that businesses have an outstanding online presence and reputation, and are prepared when their prospects reach the zero moment of truth.

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