Tag Archives: search engine ranking

10 Strategies for Greater Backlinks

A backlink is simply a link to your site from another site.  Backlinks are also referred to as inbound links, incoming links and inward links.  Having a good amount of backlinks leading to your site can do a lot for your search engine ranking.  Your goal is to have numerous backlinks from authoritative sites and sites that are relevant to your site.

One way backlinks are much more effective in improving your search engine rankings than the traditional reciprocal links.  A reciprocal link is when two websites trade links but this method has been somewhat abused over the years so backlinks are much more impressive.  Reciprocal linking will still help your ranking if done properly but you want to work on getting powerful backlinks.

Below are ten ways to help you get more successful backlinks to help improve your search engine ranking.

1. RSS Directories – If you have an RSS feed you will want to consider submitting it to some of the top RSS Directories.  Submitting to RSS directories will get your updates indexed and back linked quickly.  Some of the top RSS Directories are Feedburner,  Blogarama, RSS Network and Golden RSS Feed.  Do a search to find many more.

2. Social Media – What list would be complete without social media?  Get involved with your social sites and post relevant content.  Respond to people.  Comment on other posts.  The more relevant content you post and the more you get involved, the more chances you have of people reposting your content resulting in a backlink to your site.

3. Forum Marketing – Get involved on message boards, discussion groups and community sites.  Become a valued member.  Do not just post thank you and I agree with that type posts.  Be sure to offer information and resources that are really helpful to people.  With every post you will have a backlink to your site included in your signature.

4. Freebies – Write an information filled report or ebook.  Offer it free to all your visitors.  Add a page to your site highlighting this freebie and offer people permission to post it on their site as well for their visitors. People love good freebies so this strategy could give you a considerable amount of backlinks.

5. Commenting on Blogs – Some blogs will allow you to add your link for posting comments on their content.  Make these comments count so the blogger will allow them to be posted.  Bloggers want good solid content and comments on their blog to attract more interaction so don’t just attempt to post one-liners.

6. Article Marketing – Write information-packed quality articles and start submitting them to authority article directories such as Ezine Articles.  Watch for article banks loaded with spam articles.  You want your backlinks to mean something to the search engines.  Write an effective resource box and add your link for a backlink people will click on.

7. Web Directory Submissions – Search for and find some of the top website directories.  Be sure to read their guidelines so your submission is accepted.  Some examples of quality website directories are: Web World Index, So Much, Search Sight and Direct My Link.   There are countless more to which you can submit your site.

8. Link Baiting – Link baiting is a marketing strategy by which a person adds content to their site which is designed to gain attention and to get people to link to the content.  A lot of the time, hype and controversy are used for this purpose such as celebrity gossip, news stories, human interest stories, etc.   Using innovative or cutting edge content can gain a lot of backlinks as well.

9. Guest Posting on Blogs – This is similar to article marketing.  Write relevant content for numerous different blogs and submit them for acceptance.  Getting your posts with your link on quality blogs is a great way to add to your backlink arsenal.

10. Blog Carnivals – Blog carnivals are online magazines that accept article submissions from other bloggers.   They are basically periodic collections of links to blog posts and articles.  You can read more about blog carnivals and how to use them for more backlinks at Blog Carnival or Blogger Carnivals.

Years ago when linking was first implemented in internet marketing, people went for quantity.  Get as many links as you can but now the search engines are looking for relevant links to high ranking sites with quality content.  Do not just plaster your link anywhere.  The search engines believe in the guilty by association rule.  If your link is placed on a spam, porn, gambling or other poor quality site, it will definitely affect your rating in a not-so-good way.  So, let’s be careful out there and link to the best sites we can!

About the Author:

Don’t be one of the 95% of people who fail at their online business.  Terri Seymour can help you make money online.  Find out how to increase your traffic and sales with her popular “How to Build Your Online Business” ebook for FREE at:  ==> http://www.SeymourProducts.com

10 Tips for a Spider Friendly Website

What exactly is a spider?  Electronic spiders, also known as bots or crawlers, are how the search engines find your site.  These spiders are sent out on a mission to find information on the millions of websites that exist.  These spiders crawl through the web making lists of words found on websites.  These words are the key to people finding the information for which they search.

The spiders will begin crawling through the most popular of websites.   They will then begin building their list of keywords and will extend their search by following every link on each site.  If there is a link to your site anywhere on the web, the spiders will find it. 

Each search engine will have its own rules and standards but the process is basically the same.  The spiders, however, can only read textual content and cannot click buttons or use drop down menus.  They have limited power and capabilities.

Once the spiders retrieve the information, it is collected in a database which is how the search engines determine your ranking.  This information is what people find when they use keywords to search for websites. 

So with this in mind, you want your site to be spider friendly so they visit you often.  There are things you can do to invite the spiders to visit your site.

What the Spiders Like:

1.  Robots.txt file – The first thing the spiders will do is look for a robots.txt file.  This file will let them know which pages of your site they need not bother with.  All sites should have this file even if it is blank because it is the first thing the spiders look for.  Not only does the robots.txt file let the spiders know what not to look for, it is like an invitation for them to come into your site.

2.  Head Section – Once the spiders find the robots.txt file, they will move onto the head section of your website.  Here they will look at your title, meta tags, and keywords.   Be sure your title includes descriptive keywords and is not too long.  If you want your entire title read keep it at 60 – 70 characters.  Your meta tag description will let the spiders know what your site is about.  Make it clear, descriptive and keyword rich.  This is what will usually show up in the search engines when people do a search.  When listing keywords, be sure that these words will also be in your site content.  Do your keyword research to find out the best words to use for your site subject. 

3. Website Content – Next on the spiders journey is your website content.  Be sure to add fresh content to your site regularly.  Several times a week would help encourage the spiders to visit often.  Within your content, you need to have the keywords and meta tags that are listed in your head section.  This is what the spiders will be looking for.   They will also look for and follow links within your content. 

4.  Site Map – Having a site map on your site will enable the spiders to easily navigate through your site and index more of your pages.  Your site map should contain only text links to all your pages. 

5.  Backlinks – Backlinks or inbound links are very important because it elevates the importance of your site in the eyes of the spiders.  The number of quality backlinks to your site is greatly considered when ranking your site.  You want backlinks from sites that are relevant to your site and have good rankings as well.  If you participate in reciprocal linking where you place a website’s link on your site so they place your link on their site, be careful to only link to quality, relevant sites.   Linking to sites just to get more inbound links can hurt your rankings more than help. 

What the Spiders Do Not Like:

1. Javascript Navigation – Javascript might be a great idea for the design of your website but unfortunately it is invisible to the spiders.  If your links are invisible to the spiders, they will be unable to crawl your site and index your pages thus hurting your ranking.    To remedy this, either do not use the javascript navigation or add text links somewhere on your page.   

2.  Doorway Pages – Doorway pages are standalone web pages visible only to the search engine spiders.    Doorway pages are useless and irrelevant to human visitors. Because of this, the search engines consider them to be manipulative and could get your site penalized or banned. 

3.  Frames – I am with the spiders on this one and will immediately leave any site that is built with frames.  They are hard to navigate and hard to read for both humans and spiders.  The spiders will only be able to navigate your homepage and will not be able to properly index your site.   There are ways around this but the best thing, if possible, is to not use frames at all. 

4.  Images – Images are very important on a website but unfortunately the spiders cannot read images or the text within the image.  Not using images could be very damaging to our sites so when you do use images, be sure to add ALT tags.  ALT tags are a way of adding text to an image so the spiders can read what the images are about.

5.  Flash – Flash can make a website very dynamic and innovative but again the spiders cannot read or understand it so your site will not be indexed as it needs to be.  Using some flash on your otherwise html-based site could be considered ok but if your entire site is built using flash, don’t count on any traffic from the search engines.     

See your site as the spiders see it by using a free search engine spider simulator.  Just enter your URL and see what the spiders see.  You, of course, want to make your site pleasing and easy to use for your visitors but remember it is also important to make the spiders happy which in the long run will increase your ranking and make you happy!  

About the Author:   
Don’t be one of the 95% of people who fail at their online business.  Terri Seymour can help you make money online.  Find out how to increase your traffic and sales with her popular “How to Build Your Online Business” ebook for FREE at:  ==> http://www.SeymourProducts.com