Social media and email marketing are two powerful business tools and if you bring them together you could greatly improve your marketing response. It was once thought that social media might replace email as a marketing medium but people began to realize that combining the two could bring greater results for their marketing efforts.
Social media marketing and email marketing are similar in that they both give you the opportunity to build relationships with your subscribers and/or followers. As we know, building relationships is the foundation of a successful business.
But how do we most effectively combine the two power tools to achieve the desired outcome? Below are some tips and ideas on how to use social media to build a strong, active and profitable email list.
1. Subscription Form – Be sure to add subscription forms when possible to your social pages. Make it as easy as possible for people to sign up.
2. Incentive for Subscribing – Always offer people an incentive for subscribing to your mailing list. A free report, free ebook or gift of some sort will help guide and encourage people to sign up for your newsletter.
3. Interact with Your Social Contacts – Always respond promptly to comments, questions and likes. Ask for people’s opinions and ideas. Making people feel important and appreciated will go a long way!
4. Post Teasers – Post little teasers for upcoming issues such as “Coming tomorrow”, or “Releasing soon”. Snippets like this will heighten anticipation and get more people interested in reading your newsletter.
5. Sample Issues – Let your followers know they can read a sample issue. Post and tweet links to one of your best issues. Do this on a regular basis, not just once.
6. Has Been Sent Notification – Let your followers know when your newsletter has been sent. Announce this to your network as well.
7. Social Link Access – To substantiate the connection between email and social media be sure to publish your social links in your newsletter. You want to connect your email with your social pages as much as possible.
8. Host Events – Host regular events on your Facebook page and other social sites to increase the awareness and interest for your newsletter. Offer exclusive gifts and incentives for people attending your event to subscribe to your newsletter.
9. Games and Prizes – Run a weekly contest or game in your newsletter and offer a prize. Keep your followers and fans posted on this game as well to get their attention focused on your newsletter.
10. Read More Link – Post helpful content on your social pages and add a quick subscribe link with a “Read More Helpful Information Here”. Let your network know your newsletter contains useful information and resources.
Developing a deep connection with your social sites and mailing list can have a substantial effect on your business success. Use the ideas above but also try to expand on them to come up with more fun and creative ways to get your social network interested in and signed up for your email list.
Always be raising awareness of your mailing list and what you have to offer. You cannot assume people from your social sites will go visit your business site so bring the best of your business to them!
About the Author:
Don’t be one of the 95% of people who fail at their online business. Terri Seymour can help you make money online. Find out how to increase your traffic and sales with her popular “How to Build Your Online Business” ebook for FREE at: ==> http://www.SeymourProducts.com
What is Pinterest? You guessed it. It is another social networking site that is exploding in popularity. Social networking sites are a dime a dozen but not all of them are worth the time and effort. So, when one comes along that looks promising and alive with potential, we need to get involved.
Pinterest uses a unique idea for the basis of their networking. Your page will be in the format of a push pin bulletin board. You can pin videos, images, photos, etc., to your pinboard and share it with your followers. Pinterest allows you to be creative in your pins and have a lot of fun with it.
If you are unfamiliar with Pinterest, below are ten tips to help you get started on your way to Pinterest success:
1. Connect with Twitter – You want to connect your Pinterest account with your Twitter account email. This will allow you to cross post with your Twitter account. You could connect it with Facebook but you would have to use your personal page account.
2. Complete Profile – Be sure to fill out your profile completely. They will ask if you want to make your profile invisible to the search engines. Be sure to choose “No”. You want the search engines to find you.
3. Follow Popular Users – When you follow someone, most of the time they will follow you back so it is important to get some of the most popular pinners linked to you. This will put your account in front of more people.
4. Neat and Simple – Keep your board, neat, clean and professional. You don’t want it to look like a cluttered mess. Pinterest is visual so you have to make your board appealing to the eye.
5. Relevant Keywords – Be sure to fill your pin descriptions with relevant keywords. Keep your descriptions brief, not long and drawn out but use as many keywords as possible.
6. Use Your Social Accounts – Be sure to put your Pinterest info on your Facebook, Twitter, etc., pages. Take advantage of these sites to guide people to your Pinterest account and stir up more interest.
7. Use Pinterest Buttons – The “Pin-It” button can easily be installed in your browser. Then you can easily pin images and info from other sites to your pinboard. There is also a “Pin-It” button you can use to invite people to pin images from your site to their pinboard. You can also add a “Follow Me on Pinterest” button to your blog and social pages to get more people to your Pinterest board.
8. Share Other People’s Images – You can use your board to share other interesting content with your followers, thus encouraging people to share your content. Try to use images and content that complement your content.
9. Pin More than Your Products – Don’t limit your pinning to pictures of your products. Pin tidbits of helpful information, tips, ideas and more. Stick to your topic of business but offer a wide variety of content. By offering answers and information you will attract more followers to your board.
10. Add Some Fun – Even though you are using your pinboard for business, it doesn’t mean you cannot add some fun and humor. Brighten someone’s day with a cheerful or inspirational quote or some good news. Be creative and make your board fun and interesting but never pin anything offensive or inappropriate.
Pinterest is a little different than the other social sites and is growing at a phenomenal rate. Be sure to hop on over there and see what the buzz is about. Sign up now and get your board up for all to see. It could do wonders for your online and/or offline business!
About the Author:
Don’t be one of the 95% of people who fail at their online business. Terri Seymour can help you make money online. Find out how to increase your traffic and sales with her popular “How to Build Your Online Business” ebook for FREE at: ==> http://www.SeymourProducts.com
marketing – Yahoo! News Search Results