Tag Archives: social networking

10 Strategies for More Facebook Fans

Facebook is the most popular social media networking site on the internet.  What started out as a gathering place for college students has become a very powerful marketing strategy for online and offline businesses. 

The basic concept of Facebook is to get people to follow your page so your posts, videos, images, etc., can be seen by more people.  Facebook is a place to make connections, build relationships and gain trust and confidence in you and your business.

But before you can start building those relationships you need to get people to follow you.  There are many things you can do to accomplish this goal. 

1. Facebook Profile – Be sure to complete your Facebook profile.  Make it as appealing and interesting as possible.  Give people a reason to want to “Like” you. 

2. Quality Content – Post content that will offend no one.  Make it helpful and interesting.  Don’t get caught up in bashing or offensive debates.  Post content that will compel people to react and comment.  Offer free gifts.  Give discounts.  Offer solutions and benefits.  What makes you visit a page over and over?  Put yourself in your visitors’ shoes.  Would you come back for more?

3. Update Regularly – Unfortunately many people take the time to put up a Facebook page and then fail to visit and update it regularly.  You must give your page the time and attention it needs to stay fresh and alive.  People will stop visiting a page that contains the same posts each time.  You have to make Facebook a daily task.  Add new content each day.  Be sure to post original content along with sharing and reposting.

4. Tagging – Tagging is essentially linking to a person or page.  If you tag a person in a photo or post, they will be notified and a link is made to their page.  This is a great way to interact with other people on Facebook and to make more people aware of your page.

5. Get Involved – Other than posting and tagging you will need to get involved with conversations on Facebook.  Post comments, helpful advice, useful information, etc. on appropriate posts.  Get involved in conversations.  Be sincere and show true interest.  People will see through you if you merely pretend to participate.

6. EdgeRank – EdgeRank is the procedure that Facebook uses to decide which posts should be displayed in a user’s newsfeed.   Learn all you can about how it works and how you can optimize your page for the procedure.  By using EdgeRank to your advantage, you will know what content is most effective and on what content to make improvements.

7. Keep Evolving – Facebook is always changing and adding new features.  Be sure to keep abreast of the changes so your page will evolve as well.  One of their newest features is the ability to schedule your posts.  This is a great feature because it allows you to set up posts for the most advantageous times even if you cannot post manually.

8. Link Your Page – Be sure to link your Facebook page to your other social media pages, your blog and your email.  Add your Facebook link to your email signature.  Put “Like” buttons on every page of your blog or website.  Make it easy for people to like you!

9. “Invite Your Friends” Box – An “Invite Your Friends” box will allow your fans and visitors to invite their friends to like your page.  This can give your page a substantial boost.  It can be done in just a few clicks.

10. Call to Action Image – Facebook has a new policy that allows for cover images to include a call-to-action.  Many times all people need is a nudge to get them to take action.  By adding an attention grabbing image telling people to like your page, you could get a considerable higher amount of “Likes”.

Facebook is not only for personal use but can be a tremendous boost to your business.  Take advantage of what they have to offer but be prepared to put in the time and effort to make your page a success!

 

About the Author:
Terri Seymour has over 15 years of internet marketing experience and has helped many people start their own business.  Visit her site for free articles, resources, information, resell ebook business opportunity and more.  Subscribe to the RSS Feed for her free business building ebook with MRR. http://www.SeymourProducts.com

The 10 Rules of Social Networking

Social networking is the process of making connections and building a network, one person at a time.  You make a connection with one person and you are then exposed to all their connections and so on and so on.  Social networking has been practiced for centuries but the development of the internet has enabled social networking to explode with possibilities.  With sites like Facebook, Pinterest, Twitter and many more, we can connect with people all over the world!

Along with the benefits of social networking come responsibilities.  There are accepted rules and actions necessary for effective social networking.  These rules and actions will define your conduct.  Your conduct will be the deciding factor as to whether or not your social networking skills will be successful.

1. DO build relationships – Building relationships is the foundation of a successful business.  Get to know your clients and let them get to know you.  Form a bond based on trust and respect.  Be sincere and genuinely show interest in helping your clients find the solution they are seeking.  Gone are the days of pushy salesmen and intimidation tactics. 

2. DO participate and get involved – Setting up your social pages and sitting back to wait for connections will not suffice.  Answer questions, ask questions, comment on people’s posts, retweet, and really interact.  You have to take the time to participate in conversations, take an interest in people’s opinions, get involved with events, and commit to putting in the time needed to bond with your connections. 

3. DO share helpful resources – Always be looking for helpful information and resources to share with your friends and followers.  Be as helpful as you can.  Let people know they can rely on you for help and information and they will come to rely on you AND your business for more. 

3.  DO be honest – Always be upfront with people and do not offer them solutions you cannot deliver.  If you cannot provide what they need, direct them to someone who can.  This will strengthen their trust in you plus expand your networking circle.

4. DO update frequently – Visit your social sites daily and keep your posts new and fresh.  But do not post so much that people start to ignore you or delete you.  There is no set rule on posting frequency.  All cases and sites are different but try to post at least 1-3 times per day.  

5. DO complete your profile – If your profile is left undone or incomplete it will do certain damage to your social networking.  An incomplete profile appears unprofessional.  People will think you are trying to hide something.  The trust will be significantly diminished.  People will more likely connect with you if you provide complete profile information. 

6.  DO NOT lose control – You must, at all times, retain your composure and not let your emotions rule your behavior.  If someone loses control, keep calm and reply with respect and courtesy but do not let them intimidate you.  Be strong yet well-mannered.  In most cases you will be able to “bring down” the person and they will have a stronger opinion of you.  Of course, there are some people that just will not adhere to common courtesy and you just have to eliminate them from your network.

7.  DO NOT get too personal – If you are networking for your business, people do not want to hear how you cleaned your toilet or what movie you are watching, etc.  Be professional and post only helpful, interesting items.  Adding a little humor is effective as well but be very cautious not to post anything inappropriate or offensive.  People have different levels of humor and sensitivity so keep the humor light and acceptable.

8.  DO NOT connect with everyone – Anytime you get a friend request or follow be sure to check out the person.  Do not just connect with everyone so you can have a larger network.  Learn to be cautious and how to decipher legitimate requests from hackers and spammers.  This brings us back to the completed profile.  I never connect with anyone who has no information at all in their profile.  If they do not want to share who they are, that is a big red flag.  Also be sure to verify any links, downloads, photos, attachments, etc.

9. DO NOT share too much information – People do not need to know when you are going on vacation or when you are home alone, etc.  Be cautious and use common sense.  Building your business does not require you to share your privacy and vulnerabilities. 

10. DO NOT post without proofreading – Be sure to check your spelling, grammar, etc.  Even posts that you feel has nothing to do with business need to be properly written because everything you do in the social networking world will affect your business.  Maintain professionalism, courtesy and respect no matter how trivial you feel your post or response!

Without social networking, more than likely your business will not survive.  Take advantage of the power and possibilities the internet provides.  But always be aware, cautious and courteous when connecting, posting and building those ever important relationships!

About the Author:   

Don’t be one of the 95% of people who fail at their online business.  Terri Seymour can help you make money online.  Find out how to increase your traffic and sales with her popular “How to Build Your Online Business” ebook for FREE at:  ==> http://www.SeymourProducts.com    

Top 10 Social Media Marketing Tips for 2013

Many social media sites started out as personal sites but social media marketing has become one of the most powerful online strategies for businesses, online and offline.

In 2002, Friendster was launched in the U.S and then in 2003 MySpace began.

Next to be launched was Facebook in 2004.  Facebook was originally started for students but quickly spread to be much more.  Twitter was born two years later in 2006.  Pinterest, said to be the fastest growing site ever, was launched in 2010. 

All these sites, along with others, have become powerhouses in social media marketing.  As each year passes the possibilities continue to grow and expand.  There probably are not many businesses left that do not engage in social media marketing.

These social sites are continually growing, expanding and changing and it can sometimes be difficult to keep up with these changes.  Below are the top ten tips to help your social media marketing in 2013.

1. Make your posts more relevant – When people first started using the social sites they were posting things like “Going shopping today with the kids.  Wish me luck!”    The social sites have grown and changed.  You need to start posting more relevant information.  Make it about your readers and followers, not about you. Post solutions, inspiration, and interesting facts that can be useful and helpful. 

2.  Utilize features and tools – Social sites are increasing the possibilities for your business with more tools and features than ever before.   Take stock of all these tools and learn to use them for the benefit of your followers and your business.

3. Visual Marketing – Marketing is going visual and you need to do the same.  Embed text and your business info in relevant graphics to post.  Pinterest, using image sharing, has broken records with its growth.  Pictures are also the mostly widely used and shared method of posting on Facebook.  When people share your images you want them to see your website link or other relevant info. 

4. Help Your Clients/Readers – No matter what business you are in, you cannot provide solutions to all your clients’ needs.  Be willing to post links, information and resources of other businesses that can help your clients where you cannot. 

5. Use Your Analytics – Review your analytics regularly to see what is working and what isn’t.  Are people visiting one social site more than others?  When are people visiting your pages?  Find out everything you can from your results.  You can learn a lot from your analytics but you must utilize them to reap the benefits.

6. Host Events – Hold regular events such as giveaways, seminars, chats, networking parties, promotions, etc.  Facebook has recently updated their event feature so it is easier and more efficient. 

7. Connections Not Sales – Use your social media pages to connect with your potential customers not for sales.  You want to use social media to share information, respond to questions and comments and to showcase what your business is about.  You don’t want to continually bombard your social sites with sales pitches and ads.  Help your followers find solutions, do not pitch to them. 

8. Slideshare – Slideshare is predicted to be the fastest growing social site in 2013.  Slideshare will allow you to share your presentations with millions.  You can also share documents, PDFs and videos.  The possibilities are endless with this Slideshare.

9. Google+ – Google+ will be more important to your business.  By being on Google+, you will be able to take full advantage of Google’s many services and tools.  It hasn’t the social power of some of the other sites but it is a central part of Google and you should be a part of it.

10. Use Fewer Social Sites – Concentrating your marketing efforts to a few of the better producing sites is more effective than spreading yourself too thin over many of the social sites.  The time it takes to successfully participate in social media is substantial so you need to build a strong presence on the sites that deliver rather than trying to dominate them all. 

Social media marketing is expected to reach new and unequaled heights in 2013.  Don’t let your business be left behind.  Become active with social media.  Really get involved.  Make new connections and post relevant visual items.  Make it about your followers and clients, not about what cereal you had for breakfast!  

About the Author:                        

Don’t be one of the 95% of people who fail at their online business.  Terri Seymour can help you make money online.  Find out how to increase your traffic and sales with her popular “How to Build Your Online Business” ebook for FREE at:  ==> http://www.SeymourProducts.com    

 

10 Helpful Tips for Using Google Plus

Google Plus is a social networking site launched by Google in 2011.  It now has approximately 250 million users and is growing in popularity.  Google Plus is similar to Facebook but yet different in several ways.  One major difference is that you can organize your friends and followers into separate “Circles” so you can post appropriate messages to the right people.  It is not just one mass posting.

With its many features and differences, Google Plus can seem a bit complicated and confusing so below are ten tips to help you use Google Plus to its maximum efficiency.

1.  Profile – As always, take advantage of your profile area.  You want to establish your personal identity but also connect your personal profile with your business.   Instead of using your company logo for your avatar, use a picture of yourself.  This will establish you as an actual person and give you a head start for building the relationships needed for your online business.  Showcase what your business can do for people in the “About” section.  Highlight your business but keep your personal identity evident as well.

2. Hangouts – This is one feature that separates Google Plus from Facebook and other social networking sites.  The Hangouts feature allows you to connect, by video, with up to ten people at one time.  This is great for meetings, training, demonstrations, webinars, e-classes, etc.  Use this tool with creativity and grow your business.

3.  Categorize with Circles – Another advantage of using Google Plus is their “Circles” feature.  This allows you to categorize your followers, which in turn allows you to send the appropriate messages to the appropriate groups of people.  No more mass posting and sending irrelevant messages to people.   You can separate your followers into customers, family, trainees, etc.  This is another way that Google Plus has come out ahead for networking. 

4.  Sparks – Yet another great feature of Google Plus is Sparks.  This handy tool lets you enter a keyword and an alert will be sent to you whenever any content on this subject is posted.  This is a great way to search for and find relevant and interesting content to share.

5.  Shorten Your URL – Be sure to shorten your URL as you probably won’t want to use the default link Google assigns to you.  To do this, you can go to gplus.to and choose the nickname for your URL.  I would use my company name but some people prefer to use their actual name. 

6.  Invite People to Your Circles – In your account you will see a suggestion list, provided by Google, of people to invite to your circles.   Make a habit of going through these suggestions and inviting different people to the appropriate circle.  More people than not will accept your invitation and it helps in building an effective network. 

7.  Drag and Drop – You can easily drag and drop photos, links, videos, etc. from your desktop to your Google Plus comment box.  This allows you much creativity to create memorable and unique posts. 

8.  Google Notifications Window – This feature is helpful because it allows you to comment right in the window.  You do not have to click over to a website to share a comment.  You can also scroll through to see older and/or newer notifications.  This can be a great timesaver.

9.  Check Your Google Plus Settings –   There are many notification options available to you.  You can opt to get notified when someone mentions you or adds you to their circle.  There are several options available to you so be sure to check all the ones that apply. 

10.  Use Mashable – Mashable is a news source that will keep you abreast of all Google’s features, updates, and other digital social media news as well.  This will allow you to make the most of your Google Plus and social media tactics.

Although Google Plus is not yet the powerhouse that Facebook is, it has many outstanding features and uses that could make it a very effective component in your social networking agenda.

About the Author:   
Don’t be one of the 95% of people who fail at their online business.  Terri Seymour can help you make money online.  Find out how to increase your traffic and sales with her popular “How to Build Your Online Business” ebook for FREE at:  ==> http://www.SeymourProducts.com

10 Tactics for More Traffic Getting Tweets

Twitter is a fun and engaging social network site that was launched in 2006 and has since earned its way into the top ten most visited sites.   With Twitter, you can post short text messages called tweets.  As of 2012 Twitter has over 500 million users and several million tweets are posted per day.  When used properly Twitter can be an effective marketing tool for your business.

However, we’ve all seen such tweets as “Watching Shrek tonight with the kids and having popcorn.”  Tweets like these are not effective in building a business network.  Learning to write more effective tweets will help you expand your networking circle and in doing so, help you build a more successful business.

1.  Keep it Short and Simple – Although Twitter allows you 140 characters per post studies have shown that smaller posts are more effective.  Tweets with less than 100 characters are more successful with 80 character tweets being the optimum length.  Shorter posts have a greater chance of being retweeted as well. 

2.  Use Hashtags Carefully – Using hashtags will help categorize your tweets to help them show up in searches.  This will allow your tweet to work much more efficiently.  Simply use the pound sign in front of your targeted word or phrase like so: #ebooks.   Using hashtags sparingly can be effective but overusing them is more like spam and will likely do more harm than good.  Studies have shown that using more than two hashtags per tweet decreased the tweet’s effectiveness. 

3. Maximum Punch for More Clicks – You only have so much space and time for your tweets so you have to write them like attention-grabbing headlines.  They must have punch to get people to notice and then click your link.  Use the most powerful words that will pull readers in.  Take note of which tweets get your attention and how they are written.  Take a little time to practice writing your tweets before posting. 

4. Don’t Always Be Selling – Social networking is for making connections and building relationships, not just selling.  If all you do is try to sell your products through your tweets, you will not get much response.  Offer resources, helpful information, interesting tidbits, etc.  Useful content will get attention, not just ads. 

5.  Tweet When the Time is Right – Certain days and certain times of the day can be more effective for tweeting.  You need to find out the best time for your followers.  Tweriod is a free Twitter tool that can give you a detailed report of the best time of days and what days you should tweet for maximum results.

6. Where to Place Your Link – A detail as small as where you place your link within your tweet can make a difference on the impact the tweet makes.  Most people tend to put their link at the end of the post but reports have shown this is not the most effective placement.  Research shows that your link will get the highest CTR (click-thru rate) when placed  ¼ of the way into your tweet.  Links will work at the end of the tweet but not as much as when placed at the first quarter.  The second most effective placement would be in the 98% area of the tweet.  You can read more details in the report by Dan Zarella.  He did this study based on 200,000 random tweets with links.

7. Twitter Specials – Offer your followers something they can only get on Twitter.  People like to feel appreciated and offering them an exclusive deal can sometimes do the trick. 

8. Be Consistent – Just as with your blog, you need to provide fresh content for your readers.  Don’t just tweet once and not come back for weeks.  This will not help build trust or reliability.  Update your account on a regular schedule and be consistent.

9. Add Personality – The purpose of social networking is to get to know people, make connections and build relationships so you need to let people know you by allowing your personality to show through in your tweets.  Get to know your followers and post information they will be interested in.  Add some appropriate fun and humor along with helpful resources and pertinent information.  Be helpful, positive, professional, fun and appreciative!

10. As Always, Use Proper Grammar and Spelling – Use correctly spelled complete words when tweeting for your business.  Do not use u for you or ur for your or you’re.  Be sure to use proper grammar as well.  Always write professionally and correctly. 

Twitter and other social networking sites can do a lot for your business but you need to utilize them correctly and completely to get the maximum benefits.

About the Author:   
Don’t be one of the 95% of people who fail at their online business.  Terri Seymour can help you make money online.  Find out how to increase your traffic and sales with her popular “How to Build Your Online Business” ebook for FREE at:  ==> http://www.SeymourProducts.com