Tag Archives: Terri Seymour

10 Ways to Lose Your eMail Subscribers

Even with the explosion of social media marketing, email marketing is still a very powerful and effective method of growing your business.  

A study done by ExactTarget shows that 77% of consumers prefer to receive permission-based communication and sales messages by email.  And according to Experian, for every dollar spent on email marketing there is an average return of $44.25.

Building a responsive mailing list can do wonders for your business but there are some misconceptions about email marketing that could cause you to lose your subscribers.

1.  Not Being Consistent – eMail marketing should be regular and consistent.  Don’t send a message “every now and then” and expect to get a response.  You need to send regular updates and information to your readers to show you are reliable.  There are different opinions on how often you should send your emails but consistency is the key.  If you send your messages once a month then be sure to send one every month.  I have unsubscribed to several email lists because the newsletters and/or updates were sent out so inconsistently.  This shows me that the business owner is not committed to his business and therefore would not be committed to his customers.

2. Trying to Sell with Every eMail – Do not insult your readers by trying to sell them something with every message or newsletter you send.  Show your readers that you really want to provide them with helpful information and resources.  Your number one priority should be to build a relationship with your readers and with that, the sales will follow.

3. Not Encouraging Interaction – Building a relationship with your readers involves interaction.  Encourage them to participate by having contests, polls, Q&A, etc.  By engaging and interacting with your subscribers, you will form a bond with them that will do more for your business than the email itself. 

4. Not Sending Mobile-Friendly Messages – More and more people are going mobile these days and you must adapt your marketing to do the same.  According to TopRankBlog, 64% of consumers read their emails on their mobile device.  You need to accommodate your mobile subscribers as well as the standard computer readers.

5. Not Checking Your Message – You need to test your message or newsletter to be sure it is formatted correctly and is readable.  Don’t assume it will look good once sent because it is looking good while creating it.  Send it to yourself and a few others to see what it will actually look like for your readers.  Although your readers will overlook some things, you do not want to send error filled or badly formatted emails.

6. No Contact Info – Building a relationship with your readers is a must but not having your contact info in plain sight is a good way to sabotage your efforts.  Always put your name, business name and info in all your messages.  Let people know who you are.  If you are unwilling to provide your information for your subscribers, it is certainly questionable and could be a death sentence for you and your business.

7. Not Researching and Writing an Effective Subject Line – Don’t use “spammy” words and “hypy” phrases in your subject line.  Keep your subject lines short and to the point.  Words like cash, buy, cheap, free and many others are known spam triggers.  Use words that will get you a higher open rate and fewer unsubscribes as opposed to triggering the spam filters.  For example:  instead of cheap use inexpensive.

8. No Personality – Don’t support the misconception that your newsletters or email messages have to be all business and no play.  Add a little fun, humor and personality.  I have been holding a trivia challenge in my weekly emails for many years and it is one of my readers’ favorite elements of my messages.  It is also a fun and interesting way for me to interact with my subscribers.  NOTE: Be sure none of the humor or fun is offensive or inappropriate. 

9. Not Proofreading Your Messages or Newsletters – Always proofread your work and, if possible, have another person proofread it as well.  It is too easy to miss mistakes reading your own writing.  We all make mistakes as we go through our personal and professional lives but making too many can cause damage.

10. Never Deliver – If you say you are going to offer this or provide that then make sure you do it.  Once you start with false promises and offers, your subscribers will be quick to leave and with good reason.  You certainly cannot expect your readers to stick with you if they cannot rely on you.  Be there for them and make yourself available to answer questions and always deliver!

Some people have said that email marketing is dead but read the statistics and you will see it is alive and kicking.  Start your email marketing now and be sure to follow the guidelines above to connect with and build a responsive email list. 

About the Author:
Terri Seymour has over 15 years of internet marketing experience and has helped many people start their own business.  Visit her site for free articles, resources, information, resell ebook business opportunity and more.  Subscribe to the RSS Feed for her free business building ebook with MRR. http://www.SeymourProducts.com

10 Benefits of Using Infographics

An infographic is a collection of data or information put into a visual graphic image for quicker understanding and more effective retention.  Visual marketing has been proven to be many more times effective than text. 

According to 3M Corporation and Zabisco, 90% of information transmitted to the brain is visual and visuals are processed 60,000 times faster in the brain than text.  The internet has taken visual marketing to the next level and infographics are becoming a major part of that growth.

There are many benefits to using infographics in your marketing and on your website. 

1. Provide Facts and Figures – People love reading facts, numbers, statistics and other such data.  Infographics can provide this information in a structured appealing way.  Infographics are much more visually attractive than text which can increase interest which will give your site or blog more drawing power.

2. More Engagement – Visual graphics and images increase engagement.  Using infographics on your blog could raise the level of visitor engagement by a very substantial amount.

3. Backlinks – Infographics can be a very effective way of building your backlinks.  Encourage people to share your infographics with their visitors and provide a link back to your site.  With more backlinks to your credit, your site will get better ranking and more traffic.

4. Easier to Understand – Besides infographics being visually appealing they are easier to understand than text data.  The human brain can process and remember visual information better than text.  This will certainly bring people back to your site for more information.

5.  More Chance of Going Viral – By using infographics and giving your visitors attractive, visually compelling information, you are increasing your chances of your infographic going viral.  Once it goes viral, the sky is the limit for your business.

6. Infographics are Being Searched – The searches for infographics have increased by more than 800% in just two years.  Adding infographics to your marketing arsenal will get your website or blog included in that increase of traffic.

7. Social Media – Infographics are also on the rise in social media and by combining the forces of infographics and social media, who knows how far your business could go.  Social media is a fast-paced platform and using infographics will keep you moving with the best of them.  All the information is right there. There is no clicking to get here or there, nothing to sign up for or add time to your readers’ visit.  People love having it all right now and providing them with informative infographics will do just that.

8. Make Them Yourself – Although infographics appear to be graphically complicated and expertly made, you can easily make them yourself and save a lot of money.  There are sites such as infogr.am where you can design and produce your own infographics for free.  Infographicsarchive.com shows you numerous free tools for making effective infographics.  You will find many more resources for making your own infographics and taking much of the strain off of your marketing and advertising budget.

9. Build Your Reputation – Infographics will help you build a reputation as a person/website that offers attractive and easy to understand information and data.  The word will spread and your website or blog will jump up in the rankings and get much more traffic.

10. Reach Target Market – Who do you want to be your target market?  Who would be interested in the information you have to give?  By using infographics, you can zero in on the information you want to provide and capture the attention of your target market.  This, in turn, will increase your sales and income. 

Although the wide-spread use of infographics is a fairly recent phenomenon, there is a reason for the immense popularity. Infographics can offer you an abounding amount of ways for your business to stay ahead of the competition. If you are looking to grow your business and make it more prominent, then infographics will surely help you and pave the road to success.       

About the Author:
Terri Seymour has over 15 years of internet marketing experience and has helped many people start their own business.  Visit her site for free articles, resources, information, resell ebook business opportunity and more.  Subscribe to the RSS Feed for her free business building ebook with MRR. http://www.SeymourProducts.com


10 Points of Protocol for a Promotional Video

Video marketing can boost your sales substantially.  But, making an effective video will take time and effort.  According to ComScore, 64% of viewers are more likely to buy a product after watching a video.  Video was the fastest growing advertising method in 2012.  If you do not already, you might want to seriously consider a promotional video for your business.

Below are ten points of protocol for your video:

Grab Your Audience – Making an impact in the first few seconds of your video could mean the difference between success and failure.  Getting the audience involved works very well in many situations.  This will compel them to hear more.  For instance, if you are offering a business opportunity, ask the audience to look in their wallets/purse.  Then ask them to count the money (to themselves).  Most people will wish they had more to count.  You can let them know you have the solution.  Have them do something that will make them more aware of the problem and offer the solution. 

Use Relevant Keywords – Keywords are always important for search engine ranking and your promo video is no exception.  Before writing your script, do some keyword research and work the top keywords into your lines. 

Quick and to the Point – Most people will stop watching after 45-60 seconds if you cannot keep their interest.  Don’t waste time.  Keep your video under three minutes, if possible.  You never want to lose their attention.

Call to Action – Be sure to add that all-important call to your video.  Let people know what they should do.  Call now for a free trial.  Send email for a 25% discount.  Call this number for your free report. Whatever you want your audience to do, let them know specifically.

Quality Audio – Don’t skimp on the audio.   Make sure there are no distracting background noises.  Speak slowly and clearly.  Be sure to use a quality microphone.  Good audio can be more important than the video in your video!

Connect with Your Audience – Don’t try to put on a big flashy phony production.  Be real and sincere.  Make the video as if you are sharing with a friend.  Do not talk down to your audience.  Share yourself with your audience and make that connection.  People are not mindless robots that will do what you program them to so speak intelligently and respectfully to them.

Visually Appealing – Use different angles and perspectives.  Don’t make a “freeze-frame” video so to speak where the camera is held in one spot throughout and nothing changes.  Make sure you look professional but not too formal.  No need to go for the “stuffed shirt” look.  Do not use a cluttered up background as that could be too distracting for your audience.   Use tripods to minimize camera shaking. Keep it simple yet appealing.  If you want to go for more punch, try using animation or special effects.  Use a program such as GoAnimate where you can make a promo video for an affordable price.  Who doesn’t like animation?

Take Time Writing a Good Script – This is very important.  You want people to know you know what you are talking about so don’t just “wing it”.   Put the time and thought into writing a script that will get results.  Make it inviting and captivating.  Use the story-telling method.  Include in your story, the problem and the solution. You don’t want to put your audience to sleep with too many numbers and statistics.  Add a little humor but be careful to not make it offensive or inappropriate.  Engage your audience.  Don’t just be a talking billboard.

Test Your Video – Have family and friends view your video and get honest feedback to how it could be improved.  Ask them if the video would convince them to act and follow through with the call to action. 

Don’t Forget to Edit – Even if you have to edit your video a dozen times, it is worth it for a successful promotion.  Research editing programs and choose one that will do the job effectively.  Watch the video and add in any finishing touches or details that can elevate your video. 

There are many different types of videos you can produce to promote your business but no matter your choice, the above points of protocol could make or break your video!

About the Author:
Terri Seymour has over 15 years of internet marketing experience and has helped many people start their own business.  Visit her site for free articles, resources, information, resell ebook business opportunity and more.  Subscribe to the RSS Feed for her free business building ebook with MRR. http://www.SeymourProducts.com

10 Clear Ways to Help People Find Your Site

Search engine optimization, also known as SEO, is the process in which you rearrange your site to get a higher ranking in the search engines, thus making it possible for more people to find your site.  There are many things you can do to optimize your site for more exposure in the search engines.  There are also many things you should not do because you and your site could be penalized.

Accurate and efficient SEO is critical to your site as most sites are found via search engines.  Search engines have evolved and are now much more selective in what they look for in a site.  Your SEO must adapt to this evolution to keep up your rankings.

While SEO methods can get complex and confusing, there are basic and clear things you can do to increase your chances of showing up in the search engines.  By integrating the following optimizations into your site your rankings and your traffic should increase.  Take note of the things you should not do as well.

1.  Keywords – Many professionals will tell you that keywords are one of the most important factors in successful SEO.  When choosing keywords you need to zero in on your business as much as possible.  For example:  if you sell jewelry, using the word jewelry will more than likely not be enough.  You need to target your products in more detail.  What kind of jewelry do you sell?  What attracts people to your jewelry?  What would you search for when searching for jewelry?  You can find out what keywords people use the most when searching for products by using Google’s keyword suggestion tool. 

DO NOT be too repetitive in your use of keywords.  This is called keyword stuffing and is very much frowned upon by the search engines.  Use a Keyword Density Tool to make sure you have not overused your keywords.

2.  Page Titles – Page titles are important for your SEO because they let the search engine spiders know what the page is about and in doing so make your webpage easier to index.  When writing a spider-friendly title it all comes back to keywords.  Choose some of your most effective keywords but be sure to make the title appealing to human eyes as well.  Be sure your title makes sense and reads clearly.  For example: jewelry diamonds, rubies, emeralds, rings, bracelets and more, is not a title but a string of keywords.

DO NOT make your title more than 70 characters because the excess will not show up in the search engines.  You will then get one of these ………. which does nothing to get people to click on your page.

3. Quality Content – The search engine spiders are always looking for quality content on the websites they index.  Don’t make your site a giant advertisement.  Provide tips, information, resources and more pertaining to your business.   If you own a home décor site, provide decorating tips, ways to save money with home decorating, etc. 

DO NOT let your content go stale.  You must add new information on a regular basis.  This is critical to your SEO success.

4. Quality Links – Getting other quality, high-ranked sites to link to your site can be substantial for your rankings.  Always link to sites that will be helpful and beneficial to your visitors and to you.  Find high ranked authority sites and contact the webmaster.  Offer to place their link on your site if they do the same for you. 

DO NOT link to junk or spam sites just to get more backlinks.   A good thing to do is to ask yourself if you would find the site helpful.  Would you visit this site or spend any time on it?  Does it actually provide any useful information or content?  If not, don’t chance damaging your reputation by linking to it.

5.  Clean, Clear and Concise – Make sure your site is clean, easy to use and read.  Have you ever been to a site that just takes you round and round and you never seem to find what you’re looking for?  I call them merry-go-rounds and leave as quickly as possible.  To me, they are about the worst kind of site.  Be sure your site provides clear and concise navigation to all your products, content and other aspects of your site.  Provide links to all your pages organized in a user-friendly way.  Keep your site clean and clear of too many ads, clutter and junk.

DO NOT load your site with flash or frames.   Both of these can cause problems for the search engines.

6.  Image Alt Attribute – Search engine spiders cannot read images so be sure to use alt attribute to add keyword rich image descriptions. 

DO NOT make your image description too long.  A few words are usually sufficient but you could use a short sentence or two if appropriate.

7. Site Map – A site map will help make your site much easier to read for the search engine spiders and your human visitors.  A site map is simply a page that lists and links to some or all of the pages of your website.  Using an XML site map will make it much easier and effective for the search engines.

DO NOT put too many links on your site map.  This could confuse the spiders and they might mistake you for a link farm.  Stay within a 25 – 40 link range. 

8.  Social Networking – The astronomical rise of social media has had a huge impact on SEO.  Be sure to get involved in social media and link to all your social sites via your website.  Be sure they are all connected.  My favorites are Facebook, Twitter and Pinterest.  Get on over to those sites and get connected!

DO NOT join too many social sites.  Find a few that work well for you and focus on participation and building your brand. 

9. Page Speed – The speed at which a webpage loads is not the most important factor in your site ranking but making the speed the most efficient it can be will be well worth the time.  Many visitors will leave a webpage in about 10 seconds or less if it does not load.  Clean up your pages as much as possible.  Make excessively long pages into two or more shorter pages.  Reduce the size of your images.  Fortunately there are many things you can do to improve your page speed.

DO NOT load up your site with special effects, flashy lights and other unnecessary clutter.  You want your site to look sharp and professional, not like the Vegas strip.

10. Broken Links – If you have excessive dead or broken links on your site the search engines will consider your site to be a poor quality site and it will affect your ranking.  If you have a lot of external links on your site, be sure to check them regularly.  Sites do die out and the links are no longer valid so you want to make sure you check them often. 

DO NOT underestimate the impact of broken links.  If you let them go unchecked and amass too many of them your site will suffer.

Don’t be intimidated by search engine optimization.  There are many small things you can do that will make a big difference in your search engine ranking.   Take some time to learn how to do these not so complicated steps and watch your site start rising to the top!

About the Author:   
Don’t be one of the statistics who fail at their online business.  Terri Seymour
can help you make money online.  Find out how to increase your traffic and sales
with her popular “How to Build Your Online Business” ebook for FREE at:  ==> http://www.SeymourProducts.com

10 Strategies for More Facebook Fans

Facebook is the most popular social media networking site on the internet.  What started out as a gathering place for college students has become a very powerful marketing strategy for online and offline businesses. 

The basic concept of Facebook is to get people to follow your page so your posts, videos, images, etc., can be seen by more people.  Facebook is a place to make connections, build relationships and gain trust and confidence in you and your business.

But before you can start building those relationships you need to get people to follow you.  There are many things you can do to accomplish this goal. 

1. Facebook Profile – Be sure to complete your Facebook profile.  Make it as appealing and interesting as possible.  Give people a reason to want to “Like” you. 

2. Quality Content – Post content that will offend no one.  Make it helpful and interesting.  Don’t get caught up in bashing or offensive debates.  Post content that will compel people to react and comment.  Offer free gifts.  Give discounts.  Offer solutions and benefits.  What makes you visit a page over and over?  Put yourself in your visitors’ shoes.  Would you come back for more?

3. Update Regularly – Unfortunately many people take the time to put up a Facebook page and then fail to visit and update it regularly.  You must give your page the time and attention it needs to stay fresh and alive.  People will stop visiting a page that contains the same posts each time.  You have to make Facebook a daily task.  Add new content each day.  Be sure to post original content along with sharing and reposting.

4. Tagging – Tagging is essentially linking to a person or page.  If you tag a person in a photo or post, they will be notified and a link is made to their page.  This is a great way to interact with other people on Facebook and to make more people aware of your page.

5. Get Involved – Other than posting and tagging you will need to get involved with conversations on Facebook.  Post comments, helpful advice, useful information, etc. on appropriate posts.  Get involved in conversations.  Be sincere and show true interest.  People will see through you if you merely pretend to participate.

6. EdgeRank – EdgeRank is the procedure that Facebook uses to decide which posts should be displayed in a user’s newsfeed.   Learn all you can about how it works and how you can optimize your page for the procedure.  By using EdgeRank to your advantage, you will know what content is most effective and on what content to make improvements.

7. Keep Evolving – Facebook is always changing and adding new features.  Be sure to keep abreast of the changes so your page will evolve as well.  One of their newest features is the ability to schedule your posts.  This is a great feature because it allows you to set up posts for the most advantageous times even if you cannot post manually.

8. Link Your Page – Be sure to link your Facebook page to your other social media pages, your blog and your email.  Add your Facebook link to your email signature.  Put “Like” buttons on every page of your blog or website.  Make it easy for people to like you!

9. “Invite Your Friends” Box – An “Invite Your Friends” box will allow your fans and visitors to invite their friends to like your page.  This can give your page a substantial boost.  It can be done in just a few clicks.

10. Call to Action Image – Facebook has a new policy that allows for cover images to include a call-to-action.  Many times all people need is a nudge to get them to take action.  By adding an attention grabbing image telling people to like your page, you could get a considerable higher amount of “Likes”.

Facebook is not only for personal use but can be a tremendous boost to your business.  Take advantage of what they have to offer but be prepared to put in the time and effort to make your page a success!


About the Author:
Terri Seymour has over 15 years of internet marketing experience and has helped many people start their own business.  Visit her site for free articles, resources, information, resell ebook business opportunity and more.  Subscribe to the RSS Feed for her free business building ebook with MRR. http://www.SeymourProducts.com

10 Places to Find Potential Customers

Building a successful online business is no easy task.  It takes hard work, time
and commitment.  As we all know, the success of a business is dependent on its
customers who keep the business alive.  Finding these customers is not always
easy.  You might have the best product or service available but unless you can
target and find the customers you need, your business will go nowhere.

Online shopping has continually become more popular.  Over 80% of the nation
 has shopped online and no doubt, that number will continue to rise.  Over the
last ten years the annual dollar amount spent online has risen by over two billion!

In a perfect business world, customers would be readily available to purchase our products and/or services but in the real world, we must seek them out and show
them that our company is the one they should patronize.  Below are ten places,
online and offline, you can effectively utilize to find and bring in those potential

1. Message Boards –These boards are forums where you can engage in discussions
with other board members.  This is a great place to offer advice, knowledge in your
area of expertise.  Most boards will allow you to use a signature with your link so
be sure not to blatantly advertise in your posts.  Get involved in the discussions
and help whenever you can.  Building your reputation and relationships in this
manner is a powerful way to find and capture those potential customers.  To find
such boards to join you can check out Big Boards.

2. Article Directories – The internet is full of article directories of all kinds.  Be
choosy when submitting your articles.  Unfortunately many of the article directories
are loaded with spam articles.  One of the most popular is Ezine Articles.  By
submitting your articles to quality directories you are showing people who you
are and what your business is about.  If you provide quality information in your
articles people will go to your site and once they get there you need to keep them
there long enough for them to become a patron. 

3. Discussion Groups – Discussion groups are similar to message boards.  Follow
the same practices as you do on the boards. Participate, help, share and grab
those potential customers.  You can find many quality discussion groups at
LinkedIn or Yahoo Groups.

4. Search Engines – Search engines are actually places that can help you get
potential customers to come to you!  Use keywords wisely.  Regularly update
your site.  Work on getting quality backlinks to your site.  Have a site map on
your site.  Add quality content to your site.  Use those strategies and many more
 to get higher rankings in the search engines so you can get more customers.

5. Blogs – Visiting other blogs and interacting with people is another effective
way to let people know about you and your business.  Don’t just post comments
like “I agree” or “Me too”, you need to get involved in the conversation and provide
some substance.

6. Web Directories – Get your site listed in as many appropriate directories as
possible.  People use these directories to find the sites they need so make sure
your site is among them. 

7. Online Events – Many business owners throw different types of online events
and by participating in these events you increase your exposure, thus increasing
your chances of finding more customers.

8. Social Sites – According to a study by Nielsen.com, almost 50% of global online
shoppers rely on social media sites to help them make their purchasing decision.
It is stats like this that should convince you to get active on the social sites, if you
are not already.  Social sites produce more results than many other marketing
methods.  The biggest social media site is Facebook, followed by Twitter, LinkedIn
and Pinterest.  So, those are the ones with which to start. 

9. Community Events – Even though you own an online business you can look
offline to find customers as well.   Get involved in your community’s events. 
Network, interact and let people know about your business.

10. Right at Home – Home parties and networking get-togethers are a great way
to meet and greet new potential customers.  Plan your parties and get-togethers
very carefully as to make them interesting and memorable.  Offer prices, gifts,
discounts and let your potential customers know how important they are to you.

Customers, even the difficult ones, are to be treated with respect at all times. 
Honestly show them why they should come to you for the solutions they need. 
Do not treat them like children or coddle them with false promises.  They will
see through your façade and leave you with your foot stuck in your mouth!


About the Author:                        

Don’t be one of the 95% of people who fail at their online business.  Terri Seymour
can help you make money online.  Find out how to increase your traffic and sales
with her popular “How to Build Your Online Business” ebook for FREE at:  ==> http://www.SeymourProducts.com

10 Strategies for Greater Backlinks

A backlink is simply a link to your site from another site.  Backlinks are also referred to as inbound links, incoming links and inward links.  Having a good amount of backlinks leading to your site can do a lot for your search engine ranking.  Your goal is to have numerous backlinks from authoritative sites and sites that are relevant to your site.

One way backlinks are much more effective in improving your search engine rankings than the traditional reciprocal links.  A reciprocal link is when two websites trade links but this method has been somewhat abused over the years so backlinks are much more impressive.  Reciprocal linking will still help your ranking if done properly but you want to work on getting powerful backlinks.

Below are ten ways to help you get more successful backlinks to help improve your search engine ranking.

1. RSS Directories – If you have an RSS feed you will want to consider submitting it to some of the top RSS Directories.  Submitting to RSS directories will get your updates indexed and back linked quickly.  Some of the top RSS Directories are Feedburner,  Blogarama, RSS Network and Golden RSS Feed.  Do a search to find many more.

2. Social Media – What list would be complete without social media?  Get involved with your social sites and post relevant content.  Respond to people.  Comment on other posts.  The more relevant content you post and the more you get involved, the more chances you have of people reposting your content resulting in a backlink to your site.

3. Forum Marketing – Get involved on message boards, discussion groups and community sites.  Become a valued member.  Do not just post thank you and I agree with that type posts.  Be sure to offer information and resources that are really helpful to people.  With every post you will have a backlink to your site included in your signature.

4. Freebies – Write an information filled report or ebook.  Offer it free to all your visitors.  Add a page to your site highlighting this freebie and offer people permission to post it on their site as well for their visitors. People love good freebies so this strategy could give you a considerable amount of backlinks.

5. Commenting on Blogs – Some blogs will allow you to add your link for posting comments on their content.  Make these comments count so the blogger will allow them to be posted.  Bloggers want good solid content and comments on their blog to attract more interaction so don’t just attempt to post one-liners.

6. Article Marketing – Write information-packed quality articles and start submitting them to authority article directories such as Ezine Articles.  Watch for article banks loaded with spam articles.  You want your backlinks to mean something to the search engines.  Write an effective resource box and add your link for a backlink people will click on.

7. Web Directory Submissions – Search for and find some of the top website directories.  Be sure to read their guidelines so your submission is accepted.  Some examples of quality website directories are: Web World Index, So Much, Search Sight and Direct My Link.   There are countless more to which you can submit your site.

8. Link Baiting – Link baiting is a marketing strategy by which a person adds content to their site which is designed to gain attention and to get people to link to the content.  A lot of the time, hype and controversy are used for this purpose such as celebrity gossip, news stories, human interest stories, etc.   Using innovative or cutting edge content can gain a lot of backlinks as well.

9. Guest Posting on Blogs – This is similar to article marketing.  Write relevant content for numerous different blogs and submit them for acceptance.  Getting your posts with your link on quality blogs is a great way to add to your backlink arsenal.

10. Blog Carnivals – Blog carnivals are online magazines that accept article submissions from other bloggers.   They are basically periodic collections of links to blog posts and articles.  You can read more about blog carnivals and how to use them for more backlinks at Blog Carnival or Blogger Carnivals.

Years ago when linking was first implemented in internet marketing, people went for quantity.  Get as many links as you can but now the search engines are looking for relevant links to high ranking sites with quality content.  Do not just plaster your link anywhere.  The search engines believe in the guilty by association rule.  If your link is placed on a spam, porn, gambling or other poor quality site, it will definitely affect your rating in a not-so-good way.  So, let’s be careful out there and link to the best sites we can!

About the Author:

Don’t be one of the 95% of people who fail at their online business.  Terri Seymour can help you make money online.  Find out how to increase your traffic and sales with her popular “How to Build Your Online Business” ebook for FREE at:  ==> http://www.SeymourProducts.com

10 Ideas for Promoting Your Online Events

In my last article, I listed ten ideas for business events on your blog or website and in this article, I would like to offer ideas for promoting those events.   By holding various events on your blog or website you are giving people an incentive for visiting your website and you are also stirring up more interest in what you have to offer.

Events are an excellent way to get people to interact with your site and business.  And by creating more interaction, you are making your site much more memorable. 

Below are ten ideas for promoting your event.

1. Event Directories – There are many sites that list all kinds of events and are many times free.  If you are holding a contest, do a search for contest directory.  There are sites that are event specific and some sites will list all types of events.  Some of the most popular are Zvents, Yelp, Eventful, Eventbrite and EventSetter. 

2. Social Media – In this day and age social media is always on the list!  😉  You can send invites to all your friends on Facebook but if you get a lot of these invites, you can get in the habit of just deleting them without even reading them.  Truth be told, they can be annoying.  So, rather than just sending mass invites, post teasers about your event with a link to more details.  Let your friends who are interested go find out about your event so you are not just getting deleted.  

LinkedIn offers a new event promoting tool that will highlight your event to your network connections that are more likely to be interested in what you are offering.

Promote your event on Pinterest with a visually stimulating pin with teasers and relevant information.  Be sure to take advantage of all social media sites that can help draw more people to your event.

3. eMail Signature – Add a small teaser to your email signature. 

For example:

Win free prizes while building your business!

Expand your network while having fun!

Think what would make you click on a link and use that.  Put yourself in the reader’s shoes.

4. Announcements – Send announcements in your newsletter or send an announcement to your email list.  Build the anticipation so people will want to attend.

5. Video Announcement – Add a short video to your site letting all your visitors know about your event.  Offer a free gift at the end of the video so people will be more likely to listen to your announcement. 

6. Cross Promoting – Contact other business owners who are also promoting events and work together to promote each other’s event.  Working with others not only can increase your exposure but can help your business in other ways as well.

7. Start Promoting Early – I would recommend starting at least 2-3 months before the event.  You want time to build up a lot of anticipation and reach a large target guest list.  Be consistent the whole promotion time.  Don’t start off with a bang and then let your promoting lapse. 

8. Promote Offline – Tell everyone you know about your event.  Ask them to tell everyone they know who might be interested.  Print out flyers or postcards highlighting your event.  Have some of these with you at all times to take advantage of every opportunity. 

9. Attend Similar Events – Attending similar events gives you a chance to get more leads on people who would be interested in your event. 

10. Message Boards and Discussion Groups – If you are involved in forums such as these, add a link in your signature and promote it as much as the board or group allows. 

Holding online events can do a lot for your business.  They can increase your networking connections, bring more people to your site, raise awareness of what you offer and much more. 

Take the time to plan and promote your event effectively for more success.  A well-planned event could be just what your business needs!

About the Author:                        

Don’t be one of the 95% of people who fail at their online business.  Terri Seymour can help you make money online.  Find out how to increase your traffic and sales with her popular “How to Build Your Online Business” ebook for FREE at:  ==> http://www.SeymourProducts.com