Tag Archives: Terri Seymour

10 Event Ideas to Boost Your Blog Traffic

In the business world, an event is a public gathering for the purpose of networking and/or marketing.  Holding events on your blog or website can help give your traffic a substantial boost.  By holding different events, you bring more life and interaction to your blog which in turn will bring more traffic.

Contests and giveaways are effective events to stir up some interest and excitement.  If you are not sure which type of event to consider, below are ten ideas to help you to get started.

1. Charity Week – Offer to pay a percentage of all orders to charity.  Have your visitors post information about their favorite charities and donate to them.  Present prizes, discounts, gift cards, etc., for your visitors.  Hold auctions with your products to raise money for various charities.  Ask people to help you raise money by making others aware of your charity event.  NOTE: Please be sincere in your efforts to raise money for charity.  Do not just use it as a marketing ploy!

2. Meet & Greet Event – Hold a meet and greet event for other bloggers.  Invite bloggers to come to your event to meet, network, and brainstorm with fellow bloggers.  You could have a couple of games for prizes such as trivia or other quick and easy games.  Have a question and answer forum to offer advice, experience and expertise.  Present guest speakers to share their knowledge and expertise as well. 

3. Comment Contest – Let your readers know that if they post a comment, (with substance, not just thank you for the info or anything on that order) they will have a chance at winning a prize.  You can do a random drawing for the prize or you could have a secret word (which directly relates to your content) and anyone who uses that secret word in their comment gets a shot at the prize.  Make it fun and use different tactics each time. 

4. Holiday Events – For Halloween, hold a costume contest.  Have people post pictures of themselves in their costumes and then have all posters vote for their favorites.  The one with the most votes wins.  For Christmas, you could have a “Find Santa” contest.  Put a pic of Santa somewhere on your site and the first to find it wins.  For Easter, you could have an Easter egg hunt.   The possibilities are endless!

5. Guess the Location Contest – Post a picture of a semi-famous location (don’t make it too easy) and see who can guess it by vague clues given to them by you.  Offer a new clue each day until someone discovers the location in the photo. 

6. Photo Contest – Ask your visitors to post a photo they took along with their comment and let everyone vote on which one is best.  People love to vote on things and to win prizes so it is a win-win contest! 

7. Parade of Blogs – Does your community ever hold a Parade of Homes?  You could do something similar with blogs.  Contact other blog owners and see if they would be interested in participating.  You again could let people vote on the blogs they liked best for certain categories such as products, content, user-friendliness, etc.   This would be a great way for blog owners to learn how to make their blogs more successful as well as being a good opportunity for networking.

8. Group Discussions – Hold monthly group discussions similar to a book club only you could discuss ways to increase sales, traffic or build your business in general.

9. Trivia Parties – There aren’t too many people who don’t enjoy a good trivia challenge so why not hold periodical trivia parties. 

10. Scavenger Hunt – Have a list of objects for people to find on the internet.  Give them clues as to where they can find them.  Each person has so much time to see how many of the objects they can find.  Have them give you the url from the site where they found the object so you know it is the right one.  Just doing a Google search for each object and going to any site is not allowed!  Make it a specific object on a specific site.  

Proper planning will be a big part of your event, so don’t try to schedule these events on the spur of the moment.  Be precise and effective in your planning so all goes well. 

I hope these ideas help to inspire you to organize your own successful event.  Hold events and contests recurrently to help keep your blog active, alive and profitable!

My next article will highlight different ways you can promote your various events and entice more visitors to your blog.

About the Author:                        

Don’t be one of the 95% of people who fail at their online business.  Terri Seymour can help you make money online.  Find out how to increase your traffic and sales with her popular “How to Build Your Online Business” ebook for FREE at:  ==> http://www.SeymourProducts.com

10 Clever Online Advertising Strategies

According to Wikipedia, advertising is a form of communication for marketing and used to encourage, persuade, or manipulate an audience (viewers, readers or listeners; sometimes a specific group) to continue or take some new action.  More simply put, advertising is letting people know about your business and showing them you have the solution. 

Advertising began thousands of years ago when ancient Egyptians started carving out announcements and notices in steel.   Now, we have so many forms of advertising, it can be hard to choose which ones to use.  Online marketing has taken the business world by storm!

Some of the standard online advertising strategies consist of banner ads, newsletter ads and website link exchanges.  These methods can be effective but you need to get out of the box and find new and clever ways to advertise your business.

Below are ten fun and creative ideas that could breathe new life into your advertising success!

1. eMail Sigtag Buddy – If you send out a lot of emails, having your link on each one will get you a lot of exposure.  Then consider having that doubled.  Research other online businesses to fine one that works well with your business but does not compete.  Contact the owner and discuss a cross promotion deal.  You will put a link to their website in all your outgoing emails if they will do the same for you.  You could work with several business owners and rotate partners.  This easy and free strategy could double or triple your exposure!

2. Resource Box Buddies – This would be very similar to the email sigtag buddies but you would trade links in your article resource box.  Most sites will allow you several lines in your resource box so make the best use of them. 

3. Referral Club – Meet with several online business owners and discuss a possible referral club.  This will only work well if the businesses are not competing.  Learn about each other’s products and services so you can efficiently refer your customers to them when needed. 

4. Customer Appreciation Party – Hold regular online customer appreciation parties.  Show your customers how important they are.  Play games, offer prizes, discounts, free gifts and more to show them how grateful you are.  Encourage each of them to bring a guest and offer a special incentive for doing so. 

5. Connect to Something of Importance – If your product or service can appropriately be connected to an important event or story it could add credibility to your business.  For example: ebooks are good for the environment.  Or, if you sell pet products, each purchase could mean a donation to stop animal cruelty.  But be sincere in your efforts and really care or your customers will definitely see through you!

6. Contests – Everyone loves contests!  Offer a different contest each week or month.  Make them fun, interesting and even educational. 

7. Partner with Complementary Business – Find a business that works very well with yours.  Contact the owner and discuss a promotion partnership.  Work together to advertise and promote each other.  Not only is it beneficial to the business owners but it helps the customers as well.

8. Free Webinars and Presentations – Periodically offer a free webinar and or presentation on your products and or services and how to benefit by them.   Offer free instructional videos as well if appropriate. 

9. Comment on Blogs – Share your expertise on blogs and get your name noticed.  Help people, give advice, share ideas and strategies.  This will establish you as an expert in your field which in turn will earn you more trust and credibility. 

10. Social Media Relationships – Use your social media sites to connect with people and build relationships.  Social media is for networking and bonding with people, not just making the sale.

Although the internet provides us with unlimited possibilities for our business, it is not easy to achieve a solid customer base.  You must go outside of the box with your advertising campaign and make yourself and your business more memorable. 

Show people that becoming your customer will indeed be in their best interest.  Prove to them that you are anxious to help find a solution and assist them in any way possible.

About the Author:                        

Don’t be one of the 95% of people who fail at their online business.  Terri Seymour can help you make money online.  Find out how to increase your traffic and sales with her popular “How to Build Your Online Business” ebook for FREE at:  ==> http://www.SeymourProducts.com 

 

Why is Visual Marketing So Important?

Visual marketing is the use of images, colors, video, signs and symbols to get potential customers to become attracted to your products and/or services.  Studies by the 3M Corporation have shown that we process visuals 60,000 times faster than text.  Thus, using visual marketing will communicate your message to your potential customers much faster and far more efficiently than using plain text.

You see visual marketing all around.  T-Shirts, billboards, delivery trucks, buildings, etc., are all examples of visual marketing.  But the internet has opened up a whole new world of visual marketing and we need to realize the importance of utilizing all it has to offer. 

Reading the facts below will help you conclude that visual marketing is a necessary part of your marketing campaign. 

1.  Emotions – We make purchases based on our emotions and visuals appeal to our emotions.  Think about a picture of the American flag.  What emotions does that bring out?  How about a picture of a soldier returning home from war holding his baby?  The actual image of this brings out much more emotion than if we read the text describing it.  Marketers know this and use it to their advantage.     

2. Visitors who view product videos are 85% more likely to buy than visitors who do not. (Internet Retailer)

3. Blog posts with a visual can attract up to 3x more traffic than a plain text post.  (SEOmoz)

4. Having visuals on your website can increase your monthly unique visitors by 200% – 300%.  (Attivio)

5. Branding – Would you be more likely to notice the golden arches or a sign that said MacDonald’s?  I know for me and many others it would be the visual rather than the text.  Visual branding is one of the most important aspects of visual marketing.  What do you think of when you see an apple with a bite taken out of it?  How about a red and yellow seashell or a curved checkmark?  These images have programmed our brain to think of one thing and it works!

6. Pinterest is a social site which uses mainly images.  With that in mind, according to comScore, Pinterest buyers spend more money, more often, and on more items than any of the other top 5 social media sites.  Studies also show that when it comes to revenue on a per click basis, Pinterest beats both Facebook and Twitter.

7. Articles with images get viewed 94% more times than plain text. 

8. Social Media – Using photos and images on your social sites will dramatically increase interest in your posts and response to your posts.

9.  By using images on your website, it is possible to more than double your conversion rate. 

10.  In effect, visual marketing will get you more traffic, boost your conversion rates and make your business more successful.

*Note: Always make sure you are using images legally.  You cannot just copy and use any image you find on a website.  Always check for license terms and usage specifics.  Some terms only allow for non-commercial use and other such limitations.

“A picture is worth a thousand words.”  I don’t know if the person who said this was referring to marketing but in the marketing world it is 100% accurate. 

So, if you are not yet using visual marketing, get started now and “see” for yourself the difference it can make for your business and your success!

About the Author:   
Don’t be one of the 95% of people who fail at their online business.  Terri Seymour can help you make money online.  Find out how to increase your traffic and sales with her popular “How to Build Your Online Business” ebook for FREE at:  ==> http://www.SeymourProducts.com

How to Build an Active List Using Social Media

Social media and email marketing are two powerful business tools and if you bring them together you could greatly improve your marketing response.  It was once thought that social media might replace email as a marketing medium but people began to realize that combining the two could bring greater results for their marketing efforts. 

Social media marketing and email marketing are similar in that they both give you the opportunity to build relationships with your subscribers and/or followers.   As we know, building relationships is the foundation of a successful business. 

But how do we most effectively combine the two power tools to achieve the desired outcome?  Below are some tips and ideas on how to use social media to build a strong, active and profitable email list. 

1. Subscription Form – Be sure to add subscription forms when possible to your social pages.  Make it as easy as possible for people to sign up. 

2.  Incentive for Subscribing – Always offer people an incentive for subscribing to your mailing list.  A free report, free ebook or gift of some sort will help guide and encourage people to sign up for your newsletter.

3. Interact with Your Social Contacts – Always respond promptly to comments, questions and likes.  Ask for people’s opinions and ideas.  Making people feel important and appreciated will go a long way!

4. Post Teasers – Post little teasers for upcoming issues such as “Coming tomorrow”, or “Releasing soon”.   Snippets like this will heighten anticipation and get more people interested in reading your newsletter.

5. Sample Issues – Let your followers know they can read a sample issue.  Post and tweet links to one of your best issues.  Do this on a regular basis, not just once. 

6. Has Been Sent Notification – Let your followers know when your newsletter has been sent.  Announce this to your network as well. 

7. Social Link Access – To substantiate the connection between email and social media be sure to publish your social links in your newsletter.   You want to connect your email with your social pages as much as possible.

8. Host Events – Host regular events on your Facebook page and other social sites to increase the awareness and interest for your newsletter.  Offer exclusive gifts and incentives for people attending your event to subscribe to your newsletter.

9. Games and Prizes – Run a weekly contest or game in your newsletter and offer a prize.  Keep your followers and fans posted on this game as well to get their attention focused on your newsletter.

10. Read More Link – Post helpful content on your social pages and add a quick subscribe link with a “Read More Helpful Information Here”.   Let your network know your newsletter contains useful information and resources.

Developing a deep connection with your social sites and mailing list can have a substantial effect on your business success.  Use the ideas above but also try to expand on them to come up with more fun and creative ways to get your social network interested in and signed up for your email list.

Always be raising awareness of your mailing list and what you have to offer.  You cannot assume people from your social sites will go visit your business site so bring the best of your business to them!

About the Author:   

Don’t be one of the 95% of people who fail at their online business.  Terri Seymour can help you make money online.  Find out how to increase your traffic and sales with her popular “How to Build Your Online Business” ebook for FREE at:  ==> http://www.SeymourProducts.com    

Top 10 Social Media Marketing Tips for 2013

Many social media sites started out as personal sites but social media marketing has become one of the most powerful online strategies for businesses, online and offline.

In 2002, Friendster was launched in the U.S and then in 2003 MySpace began.

Next to be launched was Facebook in 2004.  Facebook was originally started for students but quickly spread to be much more.  Twitter was born two years later in 2006.  Pinterest, said to be the fastest growing site ever, was launched in 2010. 

All these sites, along with others, have become powerhouses in social media marketing.  As each year passes the possibilities continue to grow and expand.  There probably are not many businesses left that do not engage in social media marketing.

These social sites are continually growing, expanding and changing and it can sometimes be difficult to keep up with these changes.  Below are the top ten tips to help your social media marketing in 2013.

1. Make your posts more relevant – When people first started using the social sites they were posting things like “Going shopping today with the kids.  Wish me luck!”    The social sites have grown and changed.  You need to start posting more relevant information.  Make it about your readers and followers, not about you. Post solutions, inspiration, and interesting facts that can be useful and helpful. 

2.  Utilize features and tools – Social sites are increasing the possibilities for your business with more tools and features than ever before.   Take stock of all these tools and learn to use them for the benefit of your followers and your business.

3. Visual Marketing – Marketing is going visual and you need to do the same.  Embed text and your business info in relevant graphics to post.  Pinterest, using image sharing, has broken records with its growth.  Pictures are also the mostly widely used and shared method of posting on Facebook.  When people share your images you want them to see your website link or other relevant info. 

4. Help Your Clients/Readers – No matter what business you are in, you cannot provide solutions to all your clients’ needs.  Be willing to post links, information and resources of other businesses that can help your clients where you cannot. 

5. Use Your Analytics – Review your analytics regularly to see what is working and what isn’t.  Are people visiting one social site more than others?  When are people visiting your pages?  Find out everything you can from your results.  You can learn a lot from your analytics but you must utilize them to reap the benefits.

6. Host Events – Hold regular events such as giveaways, seminars, chats, networking parties, promotions, etc.  Facebook has recently updated their event feature so it is easier and more efficient. 

7. Connections Not Sales – Use your social media pages to connect with your potential customers not for sales.  You want to use social media to share information, respond to questions and comments and to showcase what your business is about.  You don’t want to continually bombard your social sites with sales pitches and ads.  Help your followers find solutions, do not pitch to them. 

8. Slideshare – Slideshare is predicted to be the fastest growing social site in 2013.  Slideshare will allow you to share your presentations with millions.  You can also share documents, PDFs and videos.  The possibilities are endless with this Slideshare.

9. Google+ – Google+ will be more important to your business.  By being on Google+, you will be able to take full advantage of Google’s many services and tools.  It hasn’t the social power of some of the other sites but it is a central part of Google and you should be a part of it.

10. Use Fewer Social Sites – Concentrating your marketing efforts to a few of the better producing sites is more effective than spreading yourself too thin over many of the social sites.  The time it takes to successfully participate in social media is substantial so you need to build a strong presence on the sites that deliver rather than trying to dominate them all. 

Social media marketing is expected to reach new and unequaled heights in 2013.  Don’t let your business be left behind.  Become active with social media.  Really get involved.  Make new connections and post relevant visual items.  Make it about your followers and clients, not about what cereal you had for breakfast!  

About the Author:                        

Don’t be one of the 95% of people who fail at their online business.  Terri Seymour can help you make money online.  Find out how to increase your traffic and sales with her popular “How to Build Your Online Business” ebook for FREE at:  ==> http://www.SeymourProducts.com    

 

10 Tips for More Resource Box Clicks

For article marketers it’s all about providing helpful quality information so people will want to visit our sites for more of the same.  But, if we don’t also produce an effective resource box, we could lose a lot of those clicks. 

The resource box, which can also be called About the Author or Author’s Bio, is the snippet of information at the end of the article.  Unfortunately, many times the resource box is not given the attention it needs.  To get the traffic you are seeking, your resource box needs to be as powerful as the article itself. 

Below are ten tips on how you can get more clicks from your article resource box:

1.  Keep It Short – According to some research, your resource box should be no more than 15% of the length of your article.  For example: If your article is 800 words, then your resource box should be no more than 120 words.  Another recommendation is to keep it at about 1-3 sentences.  Lengthy resource boxes will not produce traffic because after reading your article they don’t want to spend a lot of time reading a long, boring bio.  Short, commanding and to the point will get the reader’s attention.

2.  Too Many Links – Do not load your resource box with links.  This will only confuse the reader and more than likely drive them away.  Give them one clear link to click on and you will get more results.  Most article submission sites allow a maximum of one or two links.

3.  Third Person – Write your article in third person, not as yourself.  This will make it sound more like a recommendation and it will carry more weight and influence. 

For example:  I am an expert in internet marketing with years of experience.
Or John Doe is a marketing expert with many years of experience. 

4.  Clickable Links – Be sure to hyperlink your links so people can just click and go.  If they have to take the time to copy and paste, even though it is just seconds, your click rate will drop substantially. 

5.  Keywords – Be sure to use relevant keywords in your resource box.  Use targeted keywords that are relevant to your article body and title.  If your article is about dog grooming, be sure to use dog grooming in your resource box and in your link, if possible.   If your url does not contain the relevant keywords, use anchor text to add them in.   Anchor text is when you link your url to a certain word or phrase.  You might not always be able to do this but take advantage of the opportunity when you can. 

6.  Making the Sale – Do not try to make a direct sale with your resource box.  What you are trying to accomplish is getting people to your site to sign up for your mailing list, newsletter, etc.  This will enable you to build a relationship and get more sales in the long run.  Get the traffic, get them signed up and then work on the sales. 

7.  Click for Free – Always try to offer a freebie in your resource box.  Free ebooks, free subscriptions, free reports are good incentives for clicking. 

8.  Solution to Problems – You want to let people know you can provide a solution to their problem. 

For example: Jane Doe can help you increase your productivity with her free online class at: wherever.com.  

By offering a solution, you will get more people to click on your link.

9.  Your Name – Be sure to put your name in your resource box.  It is surprising how many people forget to add their name.  Lead in with your name and give a brief summary of your qualifications.

Jane Doe is a seasoned veteran of productivity and organization solutions.  She can help you increase your success by becoming more productive.  Sign up for her free online class here.

10. Call to Action – As always, you want to get people to respond.  You can do this more effectively with a call to action.  Tell them to click here or sign up now or find out how. Just adding a link is not enough.  Give them the extra push they need with a clear call to action. 

Article marketing is a very powerful way to build your reputation and your business but do not neglect your resource box.  Try using multiple boxes and test the results.  Make your resource box as powerful as the article itself so people will want to click your link and visit your site. 

About the Author:   
Terri Seymour has many years of article marketing experience and has helped many people make money with their online business.  Click to find out how she can help you increase your traffic and sales for FREE at:  ==> http://www.SeymourProducts.com

10 Tips for a Spider Friendly Website

What exactly is a spider?  Electronic spiders, also known as bots or crawlers, are how the search engines find your site.  These spiders are sent out on a mission to find information on the millions of websites that exist.  These spiders crawl through the web making lists of words found on websites.  These words are the key to people finding the information for which they search.

The spiders will begin crawling through the most popular of websites.   They will then begin building their list of keywords and will extend their search by following every link on each site.  If there is a link to your site anywhere on the web, the spiders will find it. 

Each search engine will have its own rules and standards but the process is basically the same.  The spiders, however, can only read textual content and cannot click buttons or use drop down menus.  They have limited power and capabilities.

Once the spiders retrieve the information, it is collected in a database which is how the search engines determine your ranking.  This information is what people find when they use keywords to search for websites. 

So with this in mind, you want your site to be spider friendly so they visit you often.  There are things you can do to invite the spiders to visit your site.

What the Spiders Like:

1.  Robots.txt file – The first thing the spiders will do is look for a robots.txt file.  This file will let them know which pages of your site they need not bother with.  All sites should have this file even if it is blank because it is the first thing the spiders look for.  Not only does the robots.txt file let the spiders know what not to look for, it is like an invitation for them to come into your site.

2.  Head Section – Once the spiders find the robots.txt file, they will move onto the head section of your website.  Here they will look at your title, meta tags, and keywords.   Be sure your title includes descriptive keywords and is not too long.  If you want your entire title read keep it at 60 – 70 characters.  Your meta tag description will let the spiders know what your site is about.  Make it clear, descriptive and keyword rich.  This is what will usually show up in the search engines when people do a search.  When listing keywords, be sure that these words will also be in your site content.  Do your keyword research to find out the best words to use for your site subject. 

3. Website Content – Next on the spiders journey is your website content.  Be sure to add fresh content to your site regularly.  Several times a week would help encourage the spiders to visit often.  Within your content, you need to have the keywords and meta tags that are listed in your head section.  This is what the spiders will be looking for.   They will also look for and follow links within your content. 

4.  Site Map – Having a site map on your site will enable the spiders to easily navigate through your site and index more of your pages.  Your site map should contain only text links to all your pages. 

5.  Backlinks – Backlinks or inbound links are very important because it elevates the importance of your site in the eyes of the spiders.  The number of quality backlinks to your site is greatly considered when ranking your site.  You want backlinks from sites that are relevant to your site and have good rankings as well.  If you participate in reciprocal linking where you place a website’s link on your site so they place your link on their site, be careful to only link to quality, relevant sites.   Linking to sites just to get more inbound links can hurt your rankings more than help. 

What the Spiders Do Not Like:

1. Javascript Navigation – Javascript might be a great idea for the design of your website but unfortunately it is invisible to the spiders.  If your links are invisible to the spiders, they will be unable to crawl your site and index your pages thus hurting your ranking.    To remedy this, either do not use the javascript navigation or add text links somewhere on your page.   

2.  Doorway Pages – Doorway pages are standalone web pages visible only to the search engine spiders.    Doorway pages are useless and irrelevant to human visitors. Because of this, the search engines consider them to be manipulative and could get your site penalized or banned. 

3.  Frames – I am with the spiders on this one and will immediately leave any site that is built with frames.  They are hard to navigate and hard to read for both humans and spiders.  The spiders will only be able to navigate your homepage and will not be able to properly index your site.   There are ways around this but the best thing, if possible, is to not use frames at all. 

4.  Images – Images are very important on a website but unfortunately the spiders cannot read images or the text within the image.  Not using images could be very damaging to our sites so when you do use images, be sure to add ALT tags.  ALT tags are a way of adding text to an image so the spiders can read what the images are about.

5.  Flash – Flash can make a website very dynamic and innovative but again the spiders cannot read or understand it so your site will not be indexed as it needs to be.  Using some flash on your otherwise html-based site could be considered ok but if your entire site is built using flash, don’t count on any traffic from the search engines.     

See your site as the spiders see it by using a free search engine spider simulator.  Just enter your URL and see what the spiders see.  You, of course, want to make your site pleasing and easy to use for your visitors but remember it is also important to make the spiders happy which in the long run will increase your ranking and make you happy!  

About the Author:   
Don’t be one of the 95% of people who fail at their online business.  Terri Seymour can help you make money online.  Find out how to increase your traffic and sales with her popular “How to Build Your Online Business” ebook for FREE at:  ==> http://www.SeymourProducts.com

 

10 Steps to Effective Relationship Marketing

Relationship marketing is a much more effective method of building a business than the typical pushy salesman approach.  Making the sale should not be your immediate goal.  Connecting with your prospect and building a relationship is what should be foremost in your marketing strategy.  You want to accomplish a long-term relationship with your customer not just a quick sale. 

A customer needs to find a business they can feel comfortable with and trust to provide what they need.  Building relationships is a crucial step in this process.  It may take several interactions, whether by email, phone or in person, with a customer to make a sale.  Do not make your customer feel pushed or intimidated into buying.  There are many things you can do to show your potential customer you are interested in more than just “making the sale”.

1.  Focus on Customer Needs – Don’t make your customer feel that all you want is their money.  Take the time to find out what they really need and let them know how you can fulfill those needs.   You have to put your customer’s need for problem solution above your need to make the sale.

2.  Really Listen to Your Prospects – Listening to your prospect is common sense to us but unfortunately in our need to make a sale, we might overlook this.  Don’t let outside distractions take away any of your attention.  Reserve 100% for your customer and really listen to what they are saying to you and the message they are trying to send.  Do not let your feelings or your ego stand in the way of listening to what your customer is saying.  Don’t go by the book.  Every customer and situation is different and you have to follow the current conversation not a script!

3.  Be Available – Always, always have your contact information such as email address, phone number, etc. readily available to your prospects and customers.  They need to be comfortable in the fact that they can reach you anytime they need you. 

4.  Offer Information and Resources – Offer free information, reports, resources, etc. on your website, blog, or newsletter.  Let your customer know you want to help them with all their needs.  Provide a weekly mailing with helpful tips, hints and information.  Show them you are willing to go the extra mile to help.

5.  Personalized Greetings – Don’t just take the money and vanish.  Stay in touch with your customers to help build that lasting long-term relationship.  Send out personalized holiday greetings, well wishes etc. with greeting cards, postcards or email.  Even just sending a hand-written thank you note will go a long way in forming that lasting relationship. 

6.  Provide Ongoing Support – Many times after a person purchases something, they may have questions or concerns about that purchase.  Make sure to provide ongoing support by email or phone so their questions can be addressed and their concerns put at ease.  Unfortunately too many times companies seem to disappear once you make a purchase.  Don’t let that be you and your company!

7.  Be Honest – Unfortunately in our eagerness to make the sale, we sometimes stretch the truth or completely abandon it.  Be sure to never make promises you cannot fulfill or claims you cannot live up to.  If the customer needs something you cannot provide, discuss possible options or alternatives or refer them to someone who can take care of their needs.  Never make false claims even if you do have good intentions. 

8.  Treat with Respect – This goes without saying but unfortunately it is sometimes a lost rule.  There are customers that can certainly try our patience but you must never lose patience or your temper with your customer.  Talk to them calmly and let them know you will do what you can to take care of the problem.  Show them that you can work through their crisis and get things taken care of properly.  Your calmness and confidence will help calm them down and reassure them that all will be well again. 

9.  Customer Appreciation – Offer your customers discounts, incentives, prizes, rewards anytime you can to show them you appreciate them.  There are customers that have incentives for new customers but nothing for existing customers.    This is definitely not right.  You need to show your existing customers you appreciate them as well.  Send periodical coupons, free gifts, etc.  These things could mean a lot to your customer and your business.

10.  Connect with Your Customer – Make the effort to actually connect with your customer as a person, not just a way to make a sale.  Gone are the old school ways of making sales with pushy sales pitches, intimidation, scare tactics, etc.  We now know relationship marketing and mutual respect and trust sets the tone for long lasting buyer/seller associations. 

Even though you are in business for yourself, think of your customer as your boss.  You work for your customer.  You are there for your customer.  You need your customer more than he needs you.  Always value your customer and show them they can value you!

About the Author:   
Don’t be one of the 95% of people who fail at their online business.  Terri Seymour can help you make money online.  Find out how to increase your traffic and sales with her popular “How to Build Your Online Business” ebook for FREE at:  ==> http://www.SeymourProducts.com